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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. appeared first on B2B Marketing Blog | Webbiquity. What is a social media hub?

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.