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On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. THAT is much different than buying followers on Twitter. “Without the short cuts and the corners we cut, we would have never made it…”. That’s not really a short cut.

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The Social Hub Guide for Brands

Pixlee

Social hubs gather all your content from different social networks, aggregate it, and display it in one place. You can also curate the content in your social hub to ensure the best content is front and center on your site. There are several self-serve platforms available that can help you aggregate your social media profiles.

Brands 77
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 108
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Either on-site, social media, Google or third-party review aggregators. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Review aggregation sites are crucial for software brands, as is Google search. Actively gather and and curate user-generated content.

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5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

" Curation Nation - How To Win In A World Where Consumers Are Creators by Steven Rosenbaum. " Being a human aggregator is the key to growing an existing business or starting a new one. curation is the only way to remain competitive in the future. aggregator. curation nation. " The feeling is mutual.

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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

Shoppers who use social media as part of their buying processes are four times more likely to spend more as a result of their social interactions than non-users are. You can also use social and a curated newsletter to deliver similar content through different channels. Think a quality newsletter takes too much time?

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The Most Overrated Social Media Metric

Convince & Convert

When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Do they buy? We also use Pinterest as the curation hub for our daily One Social Thing email update. Don’t Forget This: You are in the behavior business, not the eyeballs business.

Metrics 145