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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. Continue to leverage your on-site web analytics platform to provide additional insight when looking at referred social traffic behavior.

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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Think about it—if you want to buy a product or service, the first thing you do is look up reviews to see what other customers are saying about it. To connect to Glassdoor, you will need a Glassdoor API key.

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Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. There's an API for that. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. More posts in the "Build or Buy?"

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. It’s also important for tracking, analytics, and overall ad optimization. Initiate checkout: Someone starts the checkout process to buy something from your site. This is called retargeting.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be talking about buying a relevant product or service or asking questions about it. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. whether views are generally positive or negative, and it can identify trends.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)