Keyhole.co

JANUARY 17, 2024

Spotify has nailed social listening with its @SpotifyCares account on Twitter. Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. Good social listening can positively affect how you run your campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis. There’s good news though!

Strategy 96

Strategy Aggregator Overview ROI 96

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights.

Organization 123

Organization Sentiment Social Media Management Analysis 123

Ignite Social Media

APRIL 17, 2017

They’ve added aggregate video views for a page instead of just individual video views and they are simplifying aggregate video views by just including 3-second views (eliminating 10-seconds). For more context with analysis, they are incorporating comparisons between current video metrics and historical benchmarks. s stock price.

Metrics 84

Metrics Instagram Video comScore 84

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Inside View gives users an aggregate view of the social presence and activity of a company. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc.,

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc.,

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 124

Social Media How To Metrics Analytics 124

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Twitter Analytics. You post daily on social media.

Report 52

Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Conducting competitive analysis. Looking for love?

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Hootsuite

APRIL 15, 2020

But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. That’s when the web marketing specialist walked into Twitter’s offices with an idea. They’re not just for Twitter anymore, either. On Twitter, you don’t have a ton of space to write a caption.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 136

Analysis B2B Data Tools 136

Buffer Social

OCTOBER 23, 2023

However, navigating the monetization labyrinth requires a mix of adherence to platform guidelines, strategic planning, and continuous performance analysis. Understanding the significance of these metrics is the precursor to insightful analysis. Set aside time to routinely check your YouTube Shorts analytics.

YouTube 113

YouTube Tips Collaboration Trends 113

Atom Thought

NOVEMBER 27, 2008

I have personally been aggressively engaged in tracking the events in Mumbai through twitter, facebook, Wikipedia, flickr , various blogs and not forgetting good old Google. I have also observed the trending of reactions very closely, which began as news, evolved to provide helplines, and a few live descriptions of events, to now analysis.

Wikipedia 113

Wikipedia Aggregator Case Study Journal 113

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. On-Page Analysis – Receive graded on-page keyword targeting.

SEO 167

SEO Tools Analysis CPC 167

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Historical Analysis. Respond directly within Twitter.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Why Competitor Analysis Tools Are a Must-Have.

Analysis 102

Analysis Tools Compete Aggregator 102

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Build trust and satisfaction with customer service and support.

Tools 91

Tools Sentiment How To Team 91

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

Research 83

Research Smart Phone Aggregator iPad 83

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Twitter algorithm. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 93

Tools Sentiment Marketing Reputation 93

Adam Sherk

AUGUST 31, 2010

In my ongoing look at mainstream media outlets and social media I have done multiple posts on news sites and Twitter, Facebook and Digg but I’ve yet to look at YouTube. I think you are right, mainstream TV news sees YouTube and other video aggregation sites as a double-edged sword so they are proceeding cautiously.

Sites 182

Sites News YouTube Press Release 182

Net-Savvy Executive

OCTOBER 12, 2010

Today's Wall Street Journal had Twitter abuzz about social media monitoring and privacy in closed communities ( 'Scrapers' Dig Deep for Data on Web ). Specifically, a health discussion board and a social media analysis vendor using individual accounts to access personally identifiable health information.

Social Media 75

Social Media Privacy Aggregator Open Source 75

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 125

Template Templates Social Media Brands 125

Sprout Social

OCTOBER 9, 2018

In 2006, Twitter is born. They’re working with affiliates like DK live (news site with 24k followers on Twitter). ” They know an intricate analysis will resonate well with their audience. Any business that markets primarily to men. And what did social media and fantasy sports? They can update each other.

Sports 82

Sports Social Media Engagement Compete 82

Sprout Social

OCTOBER 22, 2018

Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value. One could argue that an executive social presence in the auto industry isn’t typical, yet you’ll still find the CEO of General Motors, Mary Barra , active on Twitter.

Reputation 73

Reputation Industry Aggregator Research 73

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. .

Research 40

Research Smart Phone Aggregator iPad 40