article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals.

Analysis 186
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can AdWords Be Good For Promoting Your eBook Site?

The Realtime Report

Can AdWords Be Good For Promoting Your eBook Site? While self publishing lowers the barrier to publication for ebooks, authors and ebook site owners also have the responsibility of marketing titles on their own. This brings us to our central question: Can Google AdWords be good for promoting your ebook site? How AdWords Works.

Adwords 109
article thumbnail

Google AdWords Keyword Tool Gone: Here Are Some Alternatives

Bill Hartzer

As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. My latest blog post was about how to find content ideas.

Adwords 129
article thumbnail

Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? 46% of Search Engine Marketing (SEM) professionals believe retargeting is the most underutilized online marketing strategy ( Your Escape from 9 to 5 ). It seems simple, right?

Adwords 77
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
article thumbnail

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather'

Adwords 100