Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Mobile it totally optin and you need to start building your mobile optin list now. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

Marketing 157

Marketing Adwords Mobile Social Graph 157

Hootsuite

AUGUST 2, 2022

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. One popular method is to use the Google Adwords Keyword Planner to analyze your website. Use Hootsuite Streams to track them across every social network. Each of your goals needs to be: Specific. Measurable.

Template 77

Template Templates Strategy HootSuite 77

Kikolani

APRIL 26, 2013

26 Mobile Apps to Improve Your Business and Networking – Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go. – For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members.

Exercises 126

Exercises Mashup Resources Adwords 126

Saying It Social

APRIL 6, 2010

For example our Facebook Page is [link] so to “Like&# our page via text message all you need to do is text “like sayingitsocial&# (without the quotes) to 32665. First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. 32655 is FBOOK, in case you were wondering.

SMS 192

SMS Facebook URL StumbleUpon 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to Nail a Job Interview (and Actually Get the Job) (Brass Tack Thinking): This particular article actually doesn’t talk about hiring via social media, but has some good advice for general job seekers. Here are other examples about how to leverage the popular video sharing site to get a job.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Saying It Social

MAY 26, 2010

See two examples here that we’ve create for two of our clients: Sylvan Learning Center of Lynchburg, VA: Senior Helpers: Now take a few moments to create your own. Happy National Small Business Week « Saying It Social – Online … [.] Happy National Small Business Week « Saying It Social – Online … [.]

Small Business 114

Small Business scribd StumbleUpon Digg 114

Kikolani

DECEMBER 4, 2009

How to optimize your blog for mobile devices. Tools wanted for power bloggers and social networkers. How to use Adwords the right way with your online store. 50 examples of fantastic photo manipulations. Here are some of the best articles I have stumbledupon this week. 20 WordPress plugins I would die without.

Mashup 107

Mashup Resources WordPress Adsense 107

Saying It Social

JUNE 22, 2010

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). The Wrap Up The moral of the story is, don’t automatically assume that a social networking program cannot help your business. Does your business implement Foursquare deals?

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Kikolani

JULY 2, 2010

Understanding women in social media – nice infographic, especially for those looking to market to women socially. 50 corporate website examples – great inspiration! 10 social media infographics – great visualizations of demographics, involvement, landscape, mobile, and more. Search Engines / SEO.

Mashup 123

Mashup Newsletter Resources iPad 123

SocMed Sean

FEBRUARY 3, 2013

24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. This is important because a large percentage of Facebook users access it from their mobile device, rather than via the desktop application.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. True, Facebook has social content creation and social signals that can be used to rank Web pages, and Google doesn’t yet. Google Knol, for example. – Jay).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

Google 147

Google Picasa Engineering Adwords 147

Razor Social

DECEMBER 21, 2016

An example of zap can be – When I receive a new email (the trigger) in Gmail, send me an SMS message (the action). You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. It’s feature-rich, yet pretty easy to use.

Conversation 98

Conversation Tools Template Templates 98

Kikolani

DECEMBER 21, 2011

Google AdWords Keyword Tool. Try out Google’s AdWords Keyword Tool. If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. Before you register that domain, be sure that it is available on social media! Related Posts.

WordPress 167

WordPress Resources How To Domain Name 167

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. Geography, for example, comes into play here. How to Use Google AdWords to Reach the People Who Didn’t Click on Your Ad : This is called remarketing and is a brilliant use of banner ad campaigns — stalking!

Marketing 264

Marketing SEO Case Study Small Business 264

ProBlogger

JUNE 2, 2014

In fact, the largest driver of traffic to web content (outside of direct navigation) is still the same source it was 3, 5, and 10 years ago, and remarkably, in spite (or perhaps in part because) of the rise of social & mobile, this source is still growing. Given Google’s 3.5+ Start typing, but don’t hit enter!

SEO 55

SEO Publishing Adwords Engineering 55

ProBlogger

MAY 24, 2015

is sort-of like a social network for infographic and visualization sharing (talk about niche markets). While searching for visualizations, you can organize your results in a number of different ways, for example, by visualizations that are currently trending or by most commented or most viewed visualizations. RSS integration.

Tools 20

Tools Content HootSuite Ping.fm 20

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Mobile News Feed. per click).

Advertising 40

Advertising Facebook URL Campaign 40

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Mobile 243

Mobile Advertising Adwords Data 243

ProBlogger

JANUARY 8, 2015

In fact, the largest driver of traffic to web content (outside of direct navigation) is still the same source it was 3, 5, and 10 years ago, and remarkably, in spite (or perhaps in part because) of the rise of social & mobile, this source is still growing. Given Google’s 3.5+ Start typing, but don’t hit enter!

SEO 20

SEO Engineering Adwords Publishing 20

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Buffer Social

NOVEMBER 30, 2016

Whether you’re just starting out in social media or are a seasoned veteran, this course has actionable social monitoring takeaways for people of all skills levels. About this course: Have you ever wondered what it means to use social media effectively and ethically? Using Google AdWords. Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Social Media ROI : Janet Fouts explains other ways to calculate your ROI on social media. The 10 Commandments of the Social Web : Building a social network?

SEO 162

SEO Social Media Marketing Reputation 162

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2012

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. The ability to show country-based rankings (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

MARCH 11, 2013

,” David Waterman brilliantly drives home the point that social media needs to be integrated into overall online marketing efforts. PR is part SEO, part audience development, part advertising, and part social media. Audience development is part SEO, part social media, part advertising, and part PR.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans! The city ranked fourth on Men’s Health magazine’s just-released list of the ‘ most socially networked cities.’ ” At least something is bipartisan. .” Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219