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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? The number of people who will see your advertisements across Google’s large network is huge. App users – users who have downloaded your mobile app. Customer lists.

Adwords 77
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How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers.

Review 60
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The Complete Beginner’s Guide to Quora Ads

agora pulse

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133
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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Google Trends. Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. Wordtracker is a free tool similar to the Google Adwords Keyword Tool.

Microsoft 161
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You’re Doing Retargeting Wrong: Here’s How to Fix It

Convince & Convert

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). You can use this retargeting pixel and create an image ad set to improve your chances of getting more guide downloads. And with the cost being $0.10

Adwords 60
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords? Downloading an eBook. That might also include eBooks, app downloads, whitepaper downloads, and newsletter signups. Boss Tip.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords? Downloading an eBook. That might also include eBooks, app downloads, whitepaper downloads, and newsletter signups. Boss Tip.

ROI 108