Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Do Facebook’s changes make Google AdWords a more viable advertising spend? To answer that question, we probably need to look at the differences between Facebook ads and Paid Google Search (PPC): Pinpoint targeting: With Facebook ads, you can get extremely specific about the people who see your ads, unlike Google PPC, which based on keywords. Timing: On Google, your ad is search-related, which means that your potential customer is searching for something specific he or she is ready to buy right now. Local business: Again, advantage Google. Possibly.
Aim True With AdWords
Saying It Social
OCTOBER 17, 2014
Read our review on the October 2014 Google Partners Connect event featuring two of Google''s in-house AdWords experts - Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers. The post Aim True With AdWords appeared first on.
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Always include the search partner network when starting a new AdWords campaign. Work smart and let Google worry about misspellings, plurals, and close variants. PPC for Small Business adwords adwords optimization online marketing strategy PPC Do you have the right campaign settings? Target the languages the demographic in your location targeting speak.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
Could you be relying on Google too much for online visibility? The post Should You Rely On Google Alone for Online Visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. appeared first on Spin Sucks. Comments Please forgive me for starting off the comment thread with a.
20 Most Expensive Google AdWords Keywords [Infographic]
PWB Marketing Blog
JULY 29, 2011
Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Competition drives the price up.
Concentrate on Your Business with Adwords Management
APRIL 27, 2012
perfect example is the management of your Google Adwords account. Becoming an expert in Google Adwords takes a lot of practice and research. Liberate time to run your own business by outsourcing tasks such as your Adwords management to professionals. Business & Marketing Web Analytics adwords adwords management Google AdWords google adwords management
Why your AdWords Landing Pages Should Match your Brand
DECEMBER 21, 2010
We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Claire Jarrett runs Marketing By Web, who offer Google AdWords Management. Post on Google Buzz. Google AdWords AdWords Landing PagesThe transition should be smooth. Email this to a friend?
Google AdWords – Easy Tips for Bloggers and Small Business Owners
AUGUST 20, 2012
Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Track the conversions and use the recorded data in Google Analytics to see what serves you the best. If you are doing a local campaign, make sure to include your phone number in the ad text so when a potential customer see that you are a local company they can pick up the phone and give you a call, saving you an AdWords click. Campaign Budgeting.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Adwords, as such integrates several different methods for advertising.
SEO Agency Launches Google AdWords Campaign Targeting Blueglass
APRIL 29, 2013
Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. didn’t create this mess. Pay Per Click Search Engine Marketing
Google AdWords Keyword Tool Gone: Here Are Some Alternatives
AUGUST 27, 2013
As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. To be honest with you, the former keyword research tool was okay, but I have always had problems with it.
Connect Your AdWords Account To Google Plus
Small Business Mavericks
NOVEMBER 12, 2011
If you thought Google+ was just another social network, think again. In fact, Google has said all along that it intends to connect all of its services with Google+. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account. People who conduct a search on Google and see your ads on the search results pages will see which ads their friends and families have +1ed. But here’s the catch: You have to turn this feature on in Google AdWords account.
Digital Success for your Small Business
Saying It Social
FEBRUARY 11, 2015
In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.
Who does Google make it’s money from? A breakdown (Infograph)
Direct Marketing Observations
JANUARY 23, 2012
© WordStream , a Google AdWords partner company. google adsense adwords
Saying It Social
FEBRUARY 19, 2015
How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather The post Weather-Based Marketing appeared first on.
Five Content Marketing Tools to Help Scale Small Teams
MAY 11, 2016
Communication Tools asana Brainsparker build effective content canva CMO content marketing Copy Editor Create great content Create great content that drives business creative designer Google AdWords Grammarly keyword tool Project Manager Proofreader scale small teams SEO specialist SketchThe post Five Content Marketing Tools to Help Scale Small Teams appeared first on Spin Sucks.
Is The New Google AdWords Ad Format Too Sneaky?
NOVEMBER 16, 2013
There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.
Dallas SEO: Google Gets It All Wrong on Google Maps
MARCH 22, 2016
I don’t recall anytime recently when Google showed such a horrible, misguided, completely wrong search result lately. I am stunned that Google would even possibly show a result such as this. Or, perhaps this is a sign of yet another change to Google’s search engine algorithm? Take a look at today’s search results for the search query: Dallas SEO.
Facebook Ads or Google AdWords: Which One’s for You?
JULY 25, 2012
Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). Google search advertising. There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. AdWords also offers display network ads.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? free account is required.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. How do I sign up?
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network.
Unique Version of Google AdWords Ad Showing Up in Google Search Results
JANUARY 29, 2014
Just recently, Joe Hall spotted a Google search result that, according to him, looks weird. It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. And Google appears to be testing this new ad format. Take a look at the search for “who is lookup” in Google. Advertising
Is Google Quietly Embracing Paid Inclusion?
FEBRUARY 1, 2016
Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. Over the years, Google says that it’s free to get listed. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it. Is Google quietly embracing paid inclusion?
How To Create a Presence on Google+
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Angry Birds.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
How to Create a Google Reviews Landing Page for Your Business
Convince & Convert
JANUARY 8, 2016
You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Get Started With Google My Business.
The Real Reason Google Removed Google Authorship Photos From Search Results
JULY 11, 2014
We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. When there are less photos in the search results pages, then users click more on Google AdWords ads. Well, uh, yeah.
Small Business Owner: Google Crushed Me
MAY 6, 2015
An interesting post was written by a small business owner , sharing his experience about being crushed by Google. In the article, he claims that after working hard for 12 years building his online business, Google reduced the site’s traffic from 2000 visitors a day to a few hundred a day: all without warning. Google Search EnginesMaybe I’m missing something?”
Cherokee Letter Domain Names for Sale – Owner Recommends Their Use in AdWords Campaigns
APRIL 2, 2013
The owner of a bunch of Cherokee Letter domain names is recommending that you buy his domain names–and use them in a Google AdWords campaign to commit what I would call outright fraud and deception. This has to be what I would personally call the most bizarre domain name sales pitch I have ever seen. This is probably some of the worst deception I have seen lately. Domain Names
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google’s Keyword Tool. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. You can find him on Google+ and all the other social networks. Let’s dig right in.
Google Authorship Statistics Have Been Removed
AUGUST 4, 2014
I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools. As you might recall, Google has removed Google Authorship photos from the search results entirely because they apparently were causing less clicks on Google AdWords ads.
2015 SEO No-No’s
Saying It Social
MARCH 31, 2015
Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. The post 2015 SEO No-No’s appeared first on.
Google Analytics Part 3: How To Integrate Google AdWords With Your.
PWB Marketing Blog
JUNE 15, 2011