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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. Publish whitepapers and reports on subjects that would interest your customers. Use Adwords. Leverage LinkedIn.

B2B 217
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

YouTube has the best conversion rate of any social channel. Though the upfront cost of creating a video can be exorbitant, it’s usually worth the time and effort. But push past Google AdWords that you’ve always done into the paid social ad domain. Note: A version of this story was originally published on Ad Age.

Marketing 181
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Everyone knows women vastly outnumber men on Pinterest, but how about on other social networks?

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The Failure Of Social Media

Twist Image

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time. Complaining that social media doesn''t work is a simple cop out.

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Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost

ProBlogger

While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. For days, you’ve been agonizing over this post.

SEO 55