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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Everything is being driven by mobile.

Marketing 199
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11 Marketing Dashboards That Make You Think

Oktopost

Google Adwords campaign dashboards. Smart B2B marketers who work with complex data every day should consider using a marketing dashboard for managing tasks such as email marketing campaigns, evaluating marketing ROI , and social media management. . Marketing performance dashboards. SEO-focused dashboards. Web analytics dashboards.

B2B 62
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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

B2B 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

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10 Social Media Predictions for 2019

agora pulse

If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for? Start optimizing your ads and onsite content for the future. Before you approach any YouTube stars to promote your brand, think about the following: ROI. Business fit.

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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

The Advanced Guide To Content Marketing – by Quicksprout. . If you have already gotten your hands dirty in the world of content marketing, read this book to grow your knowledge and hone your abilities. Mobile Ranking Factors – by Searchmetrics. . Download ebook.

eBook 60