Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Social Media Marketing

FEBRUARY 8, 2021

In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. It also helps to increase followers on social media and enhances more visibility of many product pages. Use social media sites where your target audience is at.

Types 90

Types Marketing SEO Affiliate marketing 90

Oktopost

AUGUST 3, 2021

It also allows you to present and share the results of your campaigns with company stakeholders that won’t make them dizzy from looking at all that data. . Dashboards will generally include social media metrics , key traffic sources , email click-through rates, and even bounce rates. . Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Idaconcpts

JANUARY 14, 2013

We have already seen that preference is given to Google products, most especially Adwords. Expect greater emphasis on mobile products. If you don’t already have a mobile product or at least a mobile version of your website, you had better bust your behind to build one. It pays to play nice with Google. Count on it.

SEO 140

SEO Adwords Smart Phone Mobile 140

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. So if you’re out there thinking, “Geez, my company is boring.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. “Personal” Will Have a Whole New Meaning.

Yahoo 195

Yahoo Marketing Apple Analytics 195

agora pulse

APRIL 5, 2017

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. Platforms (desktop vs mobile – select at least one). Don’t worry.

Adwords 133

Adwords Metrics CPC Campaign 133

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Especially, for lead generation. Google Attribution 360.

Software 101

Software Marketing Analytics B2B 101

Kikolani

MAY 26, 2016

Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. A cross-media study conducted in 2013 found the ROIs of TV, radio, online, newspapers, and magazine ads to be between 60% (for TV) and 130% (for magazines). You’ll be lucky to achieve an ROI of 200% on Google Adwords.

SMS 87

SMS Marketing ROI API 87

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. QR stands for Quick Response.

Small Business 117

Small Business Case Study Press Release Mobile 117

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). For most brands, when they think of Instagram, three ideas probably enter their noggins: 1.

Instagram 97

Instagram Brands iPhone Adwords 97

Kikolani

JUNE 18, 2016

Google Analytics and Google Adwords Certifications. So you’re not just getting prepared for one company’s certification program. So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications.

Adwords 60

Adwords Marketing Training Module 60

Twist Image

FEBRUARY 19, 2013

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: The Huffington Post: The Future of Media Is Beyond The Screen.

Adwords 104

Adwords Apple iPhone Loyalty 104

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! 32655 is FBOOK, in case you were wondering.

SMS 192

SMS Facebook URL StumbleUpon 192

Hootsuite

AUGUST 2, 2022

This is a compilation of your company’s strengths, weaknesses, opportunities, and threats. One popular method is to use the Google Adwords Keyword Planner to analyze your website. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research.

Template 77

Template Templates Strategy HootSuite 77

Navolutions

APRIL 30, 2013

Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships. A) Advertising on Yelp just gets you better visibility.

Review 166

Review Adwords Small Business SEO 166

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. There were search engines before Google and there were PPC platforms before AdWords. Think about how Google became so successful.

How To 155

How To Engineering Adwords Conference 155

Twist Image

AUGUST 30, 2012

You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding.

Adwords 81

Adwords CPM Price Advertising 81

Twist Image

FEBRUARY 13, 2013

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" Could Porsche and their media company not ask to sponsor content on any number of other online publishing platforms?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Razor Social

MAY 18, 2017

A property can be your website, blog, subdomain, or mobile app. Data collection for advertising features is where you can turn on data collection for remarketing purposes and create custom reporting for AdWords. For instance, this would be your domain name and company name. Poor social media is probably going to miss out!

Analytics 110

Analytics Google URL Adwords 110

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 167

Google Picasa Engineering Adwords 167

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? Here’s to hoping for many more prosperous and successful years to come for your company and all of the other small businesses across the country!

Small Business 114

Small Business scribd StumbleUpon Digg 114

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Location-based Marketing a Must for Local Businesses Its official – the Location Based Marketing train is full steam ahead and if you’re not on it you’re missing a huge opportunity. Let’s talk about what this means for businesses.

Foursquare 112

Foursquare Marketing StumbleUpon Digg 112

Convince & Convert

DECEMBER 30, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. You’ll be playing with it yourself soon enough, and drawing your own conclusions about how Google Plus fits your own idea of social connectivity. – Jay).

Google 151

Google Picasa Adwords Engineering 151

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 150

Google Picasa Engineering Adwords 150

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. But, fear not!

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this?

Privacy 121

Privacy Facebook How To StumbleUpon 121

Saying It Social

AUGUST 24, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged.

Sites 204

Sites How To Foursquare Social Networking 204

Sprout Social

AUGUST 14, 2019

At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. You might already know about social media ads and how to optimize them. But how familiar are you with Google Ads and AdWords? These ads likely had high Quality Scores.

Adwords 85

Adwords Marketing CPC Groups 85

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. You shouldn’t have relied solely on Google for your traffic and revenue”.

Small Business 60

Small Business Google SEO Adwords 60

yMarketingMatters

FEBRUARY 10, 2014

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Social Media is the Game Changer.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

MARCH 9, 2020

That makes LinkedIn the 5th most popular social media platform for Americans (more popular than Snapchat, Twitter, or Whatsapp.). 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. 30% of a company’s engagement on LinkedIn comes from employees .

Statistics 145

Statistics LinkedIn Marketing B2B 145