Remove Adwords Remove Company Remove Marketing Remove Research
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
article thumbnail

Google’s Secret Market Research Tool

Small Business Mavericks

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. Don’t be held back from expanding for lack of research.

Research 101
article thumbnail

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. Marketers have three options for their bids: Cost-per-click (CPC). What is Google Ads? How Google Ads work.

Adwords 145
article thumbnail

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Today Owned Media includes digital content, and the central hub is usually the company website. We also recommended Google AdWords.

Marketing 199
article thumbnail

Keyword Research for Blogging

Kikolani

Before starting your research, it is important to note that there is no “magical&# process which assures you the top position in a search engine. Some factors in determining your rank can be strange and remember that companies like Google, Microsoft and Yahoo guard their secret algorithms in a secure place.

Research 142