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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Of course you do!

Google 167
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The Truth about Google + for Business (and Content Marketing)

Convince & Convert

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords. When people and businesses are having a conversation on Google+, that gives SEO juice to the post they’re talking about.

Google 147
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Knowing this will inform your marketing, social media, SEO, and content strategies. Simple Search And Social Strategy Framework.

Strategy 186
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Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. The service provider collects the data and supplies analytics. Firms that are highly dependent on web leads often want more detailed lead tracking data.

Adwords 155
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194: 5 SEO Tools for Bloggers

ProBlogger

5 Blogger SEO Tools. In today’s episode, I’ve got Jim Stewart from StewArtMedia back on the show to talk about SEO tools to help you to rank your blog higher. So in this episode we talk a little about the most commonly advised tool – the Yoast plugin, as well as two great browser extensions that are useful in SEO.

SEO 51
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. There are many sheets of data provided for each report.

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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. What may be of more interest to users of Webmaster Tools is the increased data available on search queries used to find their pages. About Us What’s a Maverick?

Analytics 161