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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184
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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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How to Land Another Great Social Media Job

agora pulse

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Instagram is rolling out a redesigned Explore tab that carries a range of categories to help users find the type of content they most enjoy. followers .

Google 170
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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks.

Analysis 241
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

The main categories within that topic would be things like grills, tools, techniques, recipes, sauces, marinades, etc. Then the “clusters” within each category are essentially the root phrases that you’ll use to research specific keyword targets. Step 2: Map out the main categories within that topic. Step 1: Pick a topic.

Research 183