article thumbnail

How to Run YouTube Ad Campaigns That Convert

agora pulse

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. You create YouTube Ads through Google AdWord’s ad creation system.

YouTube 103
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Shared Media includes social media campaigns but it’s more. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. In Summary.

Marketing 199
article thumbnail

The Complete Beginner’s Guide to Quora Ads

agora pulse

If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. Under this tab, there are two sections: Spending Summary and All Campaigns. All Campaigns. Next, let’s take a look at the campaign dashboard. Campaign Structure. Inside a Quora Ad Campaign: Ad Sets.

Adwords 133
article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. You can also use the tool to manage your whole influencer marketing campaign. Link your outbound campaigns to your landing pages to drive more traffic. Use Adwords.

B2B 217
article thumbnail

PPC vs SEO

Social Media Marketing

Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. SEO requires a big investment with no guarantees of successful campaign performance.

SEO 60