Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. Using Google AdWords. PPC for lead generation and B2B. But marketers and business owners have seen the direct benefits of mastering the various Google advertising platforms in terms of business ROI. Content Marketing for B2B Enterprises. Offered by : WordStream. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

The data and insights delivered from a test-and-learn strategy could very well disprove brand assumptions and, in turn, generate the type of ROI brands seek such as higher average order value, as well as an increase in purchase conversions and overall revenue. . Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Convince & Convert

MAY 29, 2018

Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. You Reach Enough People.

Platform 150

Platform Campaign Video YouTube 150

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Writtent Blog

FEBRUARY 6, 2014

Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? You’re Sick of Not Seeing ROI. For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. Does it feel like your business is stuck in a bit of a marketing rut?

Hubspot 85

Hubspot FAQ SEO ROI 85

Kikolani

DECEMBER 17, 2010

Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI. Five new Adwords tools to help you move the needle – the highest impact recent changes and ways to learn more about them. Making Money Online / Online Marketing.

Mashup 131

Mashup Resources WordPress SEO 131

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Follow her @ambercadabra on Twitter. Amy Parmenter. Mary O’Brien.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. And my favorite: “The ROI of social media is that your business will still exist in five years.&#. What percentage of Fortune 100 companies are on Twitter?

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. All rights reserved.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N. All rights reserved.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219