Remove Adwords Remove B2B Remove ROI Remove Social Media
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. Influencer Marketing on Social Media.

B2B 217
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 141
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

Class 40
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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget.