Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. ” white paper.

ROI 140

ROI Social Media Social CRM Survey 140

Buffer Social

NOVEMBER 30, 2016

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. PPC for lead generation and B2B. Using Google AdWords.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur. purchase) occurs.

Conversation 112

Conversation Facebook How To Adwords 112

Buzz Marketing for Technology

MARCH 13, 2014

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. One example of such a data profile could be a “weekend shopper” persona.

ROI 272

ROI Data Analysis Conversation 272

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. I’m not talking about search engine optimization (SEO).

Mobile 243

Mobile Advertising Adwords Data 243

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Kikolani

DECEMBER 17, 2010

The recipe for a popular blog post – 27 posts on how to create great content for your blog, and another 15 examples for blogs outside of the social media / blogging niche. Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI.

Mashup 131

Mashup Resources WordPress SEO 131

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. The ability to track external pages is another nice feature. URL links).

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts&# who just don’t deserve to be hired. 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy): How are YOU using LinkedIn?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option. ” Couldn’t agree more; it’s a vital component of a WPO strategy. Time for a New Definition of SEO by Search Engine Watch.

Brands 204

Brands SEO Press Release Engineering 204

agora pulse

SEPTEMBER 2, 2020

Adwords and Facebook ads let you target your clients’ prospects like never before. For example, maybe you are Google Adwords certified or a Facebook ads expert. This may also be in accordance with milestones for example 50% upfront, 25% following the strategy, and the remaining 25% on completion. Project-based.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. For example, Rule #1 is “Thou Shalt Be Honest.&# But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor.

Research 191

Research Social Media B2B Statistics 191

Buffer Social

AUGUST 9, 2016

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. For example, why should someone join your email list? Behaviors , which contain things like … B2B company size. per click). You can now use this form from any Lead Ad you create moving forward.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

MARCH 11, 2013

Though he doesn’t use the term WPO specifically, he does offer this succinct analysis in support of the WPO model : “For example, you can take any part of his statement, swap the order, and still be left with a valid statement: - SEO is part social media, audience development, part advertising, and part PR. -

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Here are some examples of the type of content you should post on LinkedIn depending on your goals: Sales: If your goal is to get leads and sales, your content will primarily be industry articles. For example, you can't link back to your site or share full articles.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

AUGUST 25, 2010

And that example is just scratching the surface. Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. All rights reserved.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Webbiquity SMM

AUGUST 26, 2010

Matt Silverman shares five examples of brands stretching the boundaries of Facebook to provide a unique experience including Baby Gap and Adidas. 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on Bebo.

Advertising 215

Advertising Facebook Marketing B2B 215

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219