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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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How to Land Another Great Social Media Job

agora pulse

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Use Google Campaign URL Builder.

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Social Media Updates: June

yMarketingMatters

In Facebook’s case, anytime a piece of content – like a blog or article that uses the Author Tag – is posted and shared, that post will include a link back to the author’s Facebook page along with either a “Follow” or “Like” button, depending on how the Author Tag is set up (to follow on a personal profile or like on a business page).

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? No time to read this article now? The Social Media Analytics Compass.

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When You Need a Social Media Manager

Ari Herzog

When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. Not bad for a site that’s never used Google AdWords or PPC campaigns.

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The Failure Of Social Media

Twist Image

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey.