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Panda vs eBay — Don’t Poke The Bear

Small Business Mavericks

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy.

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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. To date, I’ve run 25 experiments in our Adwords account. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

The article below is not mine but is probably one of the best guest posts I’ve ever received here. This article is authored by Lauren Jung, co-founder of The Shelf. When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app.

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Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. See all conversions side-by-side in campaign reports in Analytics. Use the Goal Flow report to find where your AdWords clicks are falling off in the conversion process. Why Learning To Use Analytics Is Important.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. No matter how great the copywriting?

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

In this article, I’m looking at how to set smart social media goals that align with your business. More web traffic = CTR (click-through rate) from your social media posts or campaigns. Increased sales of a particular product = sales tracked in Adwords that were generated via a link on social media. Have they? in the past year.