Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra told us that as a non-profit, there’s no budget for advertising. There are tools like Social Toaster that will lead you right to them.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Social Media Tools. Listen and join the dialogue with Radian6.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

MAY 20, 2012

There are other types of social media software, such as social sign-in, social advertising, etc. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. But these five are the categories needed by the broadest array of businesses. Your Needs Determine the Category of Software.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Marketers think like media tools, literally. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. It’s as if we were media hammers.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. A write up on a blog. Trade show. link] jaybaer Yes indeed. Eventually, I hope. Great for small businesses.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 20, 2010

The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. 10 predictions for advertising in 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. So there are still a lot of other places where we talk about the tool or the means, instead of just focusing on the end.

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Social Media Tools. What should I monitor for? Social Media and Online Video.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. link] robertwheatley Amen. And the PR world is riven with tactical behaviors.

Questions 161

Questions Social Media Consultant Education 161

SocMed Sean

FEBRUARY 3, 2013

29) Learn how to use engagement tools like HootSuite. If you really want to create a great channel, call YouTube and tell them you want to spend some money on advertising revenue. Doing so, will get you some additional features and tools. 47) Understand how Google’s Adwords tool works. Social Sharing Tools (e.g.

Social Media 279

Social Media Klout YouTube Foursquare 279

Justin Levy

DECEMBER 6, 2009

All of these marketing tools will help gain a restaurant visibility and exposure. But, these marketing tools don’t help when an increasing number of eyeballs are turning to Google as their primary source of information. They’re part of most restaurants’ marketing toolboxes.

Social Media 153

Social Media Case Study Marketing Study 153

Socialized

SEPTEMBER 19, 2009

More advanced software tools from companies like Radian6, Sysomos, and BuzzLogic and others are helping larger organizations better understand the full impact of their social media initiatives, but this is an emerging area and one that remains a challenge for many companies. Traditional web metrics like page views, site visits, etc.,

Social Media 223

Social Media Sysomos Privacy Radian6 223

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Background.

Software 140

Software Review SM2 Alterian 140

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Social Media Strategery

AUGUST 8, 2010

Believe in the transformative power of social media – it’s not about applying the same old processes to new tools. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# However, Nick is dead wrong about the lack of tools. However, I stand by my belief many students wont see or have access to these tools.

Class 258

Class Education Metrics Creative Commons 258

Techipedia: Tamar Weinberg

JULY 8, 2008

Valeria Maltoni , Online Marketer : Although social media as a set of tools has radically transformed marketing, I do not think it appropriate to use the term “social media marketer.&# You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. Not a lot of people have a CEO that really sees the value of marketing, advertising, and social media. We do use a combination of tools. Eric : Potentially.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist).

Upcoming 125

Upcoming Project News Social Media 125

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Social Blogging Tracker , covers blogging, Facebook, and Twitter tools and tips. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

MARCH 10, 2010

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. He also offers high quality tools, many of which are free. Knowing the tools doesn’t make you an expert. Be up front. « I Found It~!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle. I see what you mean. Have a nice one.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Retweet-style sharing tools? How many more platforms or tools must one try to digest/use regularly? Check ( Facebook Lite ).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 14, 2012

What he said was, we had to stop confusing social media with social media advertising. In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. It’s advertising, OK? Just because it’s on a social network doesn’t mean it’s not advertising.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use heat map tools like CrazyEgg to see how people relate to your site. Add Flog Blog, and several other RSS tools. Use your listening tools to stay active in pertinent discussions. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 4, 2014

Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. ’” • Dell: use tools and structure to monitor and address the torrent of social media activity happening outside the brand’s direct sphere of influence.

Review 205

Review Radian6 Guidelines Policies 205