Laurel Papworth

OCTOBER 5, 2010

Want to find and follow social media lists that influencers in the online community have curated? A list is a list – doesn’t tell you quality or influence or quantity or sentiment – but it’s a start. is a bust – Advertising doesn’t work (7). Read on… Listorious holds the key.

List 73

List Twitter Web 2.0 How To 73

Laurel Papworth

DECEMBER 16, 2010

That’s the problem with influencers with 10′s of thousands of followers, we overwhelm the opposition. You need influencers to spread the word around or else you’ll end up with only a handful of entries. So influencers help promote the competition – providing they don’t enter it themselves.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 New Balance Created a Social Branded Application to get in front of key customer and influencers. Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Applications 100

Applications Social Networking Web 2.0 Brands 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. Yeah, most of us do.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 20, 2010

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned. ;P

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Laurel Papworth

OCTOBER 20, 2010

Did you know you can measure influence of a blogger or Twitter? Election 2.0 – List of social media election sites to watch. (25). is a bust – Advertising doesn’t work (7). Tags: Australia Event Online Communities government social media social networks Canberra Dr Nicholas Gruen gov 2.0

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Reply Cijo Abraham Mani October 7, 2010 at 11:15 am I like your point about Social Media Advertising. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Influencers. Influencer Marketing: An Oxymoron?

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Laurel Papworth

APRIL 13, 2010

That way the blog post (for corporates) is a mixture of the company view and an influencer’s or other interested party. is a bust – Advertising doesn’t work (6). This is an exercise we do in my classes – find something you want to say and someone you want to hook up with/link to, then find a common ground.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Techipedia: Tamar Weinberg

MARCH 4, 2010

In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 19, 2010

It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Could I add one to your list? I think e-commerce benefits from social media.

Social Media 164

Social Media Yahoo Discount Training 164

Laurel Papworth

JUNE 16, 2010

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. were researching “ Do incentive systems, such as points and status labels, influence the behavior of employees? is a bust – Advertising doesn’t work (7).

Badge 108

Badge Sharepoint Social Media Foursquare 108

Techipedia: Tamar Weinberg

MAY 18, 2010

She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Beth Hrusch is Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. Photos (except for the Twistori screenshot have been provided by Shutterstock.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. j Jason Baer Thanks Francine.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Mindjumpers

JANUARY 13, 2011

With the emergence of web, more specifically Web 2.0, – Advertisement in paper. Technorati Tags: business model , community development executive , nabanita roy , promotional elements , Social Media , transparency , trends , web 2.0. No, not anymore. – Banners. – Flashy ad campaigns.

Trends 256

Trends Web 2.0 Social Media Press Release 256

Techipedia: Tamar Weinberg

MARCH 12, 2009

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. Isn’t that what every business wants–great “word of mouth&# advertising. My one and only cruise was free, I won it.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

AUGUST 3, 2010

Also, Featured Posts are a nice read. :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

I’ve said before that social media requires a time investment, but right now, you can be one of the first influencers and the investment will not be as substantial as it would be if you were trying to break into an already-established (and well-formed) community. At this point, you can be part of it too.

Review 102

Review Digg StumbleUpon Web 2.0 102

Buzz Marketing for Technology

JUNE 27, 2008

Advertise |. Web Worker Daily. Busyness vs. Burst: Why Corporate Web Workers Look Unproductive. There’s a culture clash inside office buildings where workers from the busyness economy sit in cubicles next to workers from the burst economy — web workers. frogpond _ Innovationsberatung » Web 2.0

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Koka Sexton

NOVEMBER 14, 2008

blog with FeedBurner Social Media Release Criticism: Nine Points to Consider Social Media – Digg, MySpace,YouTube – Web 2.0 I just published on Social Influence Marketing which might make interesting reading too (if I may add myself!)[link] The whole web 2.0 link] Shiv Shiv Singh’s last blog post.

List 85

List Social Media StumbleUpon Blogosphere 85

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. Simply put, the new mass media helped organize, and influence, large numbers of consumers. You can see that without consumer feedback, advertising is mostly one entity (the seller) talking at another (the consumer). Ideas and good products spread faster.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Bare Feet Studios

AUGUST 27, 2008

.&# – Neenz Podcasting Brand Recall and Affinity Edison Research: “Podcast consumers are extremely attractive advertising targets, though difficult to reach via traditional interruption models.&# Jargon that Matters Interoperability Personal Branding Time more valuable than Money You gain influence by joining the conversation.

Upcoming 40

Upcoming Flickr Conference Alltop 40

Techipedia: Tamar Weinberg

JULY 21, 2009

A great experience breeds influence and positive feelings. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Customer service is not placed high up on some agendas – it should be first and foremost. Tamar is also the author of The New Community Rules (July 2009).

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

» Turn Gmail Into Your Personal Nerve Center from Agent of Influence. Advertising. Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed Can Disrupt Search and Reshape Advertising. Why Your Car May Soon Be Driving Digital Advertising. You can [Read More]. Read More]. April 2008. March 2008.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Bare Feet Studios

MARCH 1, 2009

Even if you don’t know about Twitter, this translates as follows: These people carry influence and are well known in the smart, hip, savvy circles of San Francisco. I do mean to suggest that this campaign is completely unfriendly to social media influencers. I think they’re done by people who only know TV advertising.

Tourism 40

Tourism Campaign Sites Social Media 40

agora pulse

AUGUST 21, 2018

Engaging with followers of your personal brand isn’t like any other form of advertising or PR– it’s an ongoing conversation that you can’t politely walk away from. The journey of building influence across social media in order to make an impact in people’s lives. “It’s We kinda missed Web 2.0

Web 2.0 68

Web 2.0 Notification Journal ROI 68

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. If nobody talks, nobody remembers, and nobody sticks around.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. Never lose sight that the online space is a human medium.

Social Media 278

Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JULY 24, 2008

In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap. Whats also fascinating is that apparently folks over 62 notice Web advertising more than younger people.

Conference 279

Conference Study FeedBlitz Research 279

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. Social media can be seen as a tool for a marketer, but not a static one like an advertisement.

Social Media 163

Social Media Marketing Consultant Communities 163

Diva Marketing Blog

MAY 8, 2009

Public Relations and the Social Web: How to Use Social Media and Web 2.0 Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem by Ajit V Jaokar, Brian Jacobs, Alan Moore, and Jouko Ahvenainen - Feb 15, 2009 10. Yes We Did!

Social Media 94

Social Media Web 2.0 GPS Social Networking 94

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great. 34 Ways to Use YouTube for Business (WebWorkerDaily): These tips are broken down into expertise, advertising, and customer service. That said, where’s your multimedia?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Beth Comstock. bethcomstock.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Viper Chill

JULY 25, 2016

The less success people have with SEO, the more likely they are to move to Google’s advertising platform. It’s not building better connections with influencers. PIN, stands for Private Influencer Network. I first came across a Private Influencer Network a little over a year ago.

SEO 40

SEO Influencer Google Team 40