Mindjumpers

NOVEMBER 17, 2014

The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Similar Posts: Weibo – a Chinese Social Media platform. Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm.

Advertising 230

Advertising Facebook How To Guidelines 230

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 109

LinkedIn Instagram Tips HootSuite 109

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off. Two-thirds of US adults regularly use Facebook.

Social Media 220

Social Media Reddit LinkedIn Research 220

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. This is a guest post by Gregory Smith.

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Advertising Platform Twitter Trends 130

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. In-feed video ads.

YouTube 107

YouTube Advertising CPA Cost 107

Pam Moore

FEBRUARY 24, 2018

They have an audience, fan base, community and customers who enjoy communicating on platforms such as Facebook, Snapchat, Twitter, LinkedIn or Instagram with and about the brand. It is true that big changes are coming to Facebook. He made it crystal clear that we all will see less brand content in our news feed. What About the Silent Lurkers?

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 6, 2018

How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. It's no longer about quantity over quality. However, continuing to cry about it isn't going to help you achieve your business goals. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 167

Instagram Brands Collaboration Facebook 167

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.

B2B 121

B2B Advertising Campaign Statistics 121

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. Product-centric posts and recommendations dominate the platform.

Platform 120

Platform Instagram Video Meme 120

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

Advertising 130

Advertising Features Facebook CPA 130

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. Given TikTok is a feed of short video clips, this format makes the most sense as the platform introduces its user base to ads in-feed.

Advertising 93

Advertising CPM UGC API 93

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 179

Advertising Metrics Cost Sentiment 179

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Ignite Social Media

JULY 1, 2016

While it does make sense that a social media sites such as Facebook (originally designed as a platform for students to communicate) try to focus more on personal connections, publishers are concerned as to how it will affect their traffic as more personal connections will be pushed to the top. Don’t freak out just yet though, people.

Feed 110

Feed Feedly News Facebook 110

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Pixlee

JANUARY 23, 2020

With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This is something other platforms such as YouTube, Facebook , or Instagram don’t allow. However, other generations are also becoming part of the platform. How Should a Brand Advertise on TikTok? Create a Campaign.

Advertising 55

Advertising How To Hashtag Influencer 55

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. But Mark Zuckerberg has admitted that the platform has underdelivered there. The News Feed is one of Facebook’s marque innovations. In life and business, though, change is inevitable. This wasn’t the way it was meant to be.

Feed 111

Feed Feedly News Facebook 111

Ignite Social Media

DECEMBER 11, 2023

Many big brands that initially joined Threads weren’t active on the platform anymore. A Glimpse of Increased Engagement It’s not just individual users experiencing a boost in engagement; Threads as a platform seems to be gaining more attention. This opens up a significant opportunity for Threads to gain ground.

Compete 101

Compete Energy Social Media Platform 101

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent. This is where digital advertising falls down. Think about the depth, data and understanding that these platforms have on their users.

Advertising 45

Advertising Software Hotels Sports 45

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Proactive Report

JULY 4, 2014

Relying on a third-party platform that you don’t own or control is never a wise move. Don’t just cross-post the same content on all social platforms. Use the News Feed post advertising option. Yes, you should be advertising on Facebook. You might have noticed it in your personal News Feed. I certainly have.

Feed 90

Feed Feedly News Facebook 90

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Maintaining multiple platforms himself just takes careful planning and prioritizing, Dan says.

Advertising 132

Advertising Marketing How To Education 132

Buffer Social

JANUARY 30, 2018

In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Here are five Facebook advertising tips to help you get the most bang for your buck in 2018… 1.

Advertising 111

Advertising Tips Facebook Campaign 111

Webbiquity SMM

MARCH 31, 2020

Most professionals still active on Twitter can name plenty of colleagues and acquaintances, formerly engaged on the platform, who haven’t tweeted in months (or years). Twitter should be trying to woo B2B marketers and business professionals onto its platform rather than driving them away. An Idea: Twitter for Business.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. There are several other platforms devoted to that kind of thing.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Just last week, the platform launched a new test.

Facebook 145

Facebook Real Estate Notification Advertising 145

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform.

Instagram 118

Instagram HootSuite UGC Influencer 118

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week. Recognize the importance of evergreen stories.

Advertising 50

Advertising Authentication Meme Film 50

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?

Advertising 102

Advertising CPM Video iPad 102

Ignite Social Media

SEPTEMBER 27, 2016

When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Many of the social ad platforms serve ads through an auction based system. Happy New Year!

Advertising 60

Advertising Social Media Tips Banking 60

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. 8 ways to use TikTok for business.

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How To Hashtag Influencer UGC 129