Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Advertising Video Metrics Issues 178

Social Media Today

DECEMBER 1, 2023

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Advertising Comments Platform 174

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Advertising Social Media Strategy Tools 105

Social Media Today

SEPTEMBER 4, 2020

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.

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Advertising Marketing Platform 218

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Most of the restricted content and prohibited content follow similar standards from one platform to another. Facebook and Instagram.

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Social Networking Advertising List Reddit 155

Social Media Today

APRIL 6, 2021

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.

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Reddit Education Platform Marketing 217

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. Actions Your Brand Will Need to Take.

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Advertising Facebook Policies API 180

Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

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Advertising Facebook System Platform 218

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

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Advertising Resources Social Media Instagram 142

Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

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Platform Social Media Influencer Trends 272

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. So, here are the most effective marketing platforms to take your real estate business to another level. With over 2.5 With over 2.5 Create a Facebook business page.

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Real Estate Platform Marketing Notification 177

Social Media Today

MAY 6, 2020

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.

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Advertising Overview Facebook Platform 212

Social Media Today

JULY 8, 2020

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform.

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Platform Buy Advertising 218

Social Media Today

APRIL 15, 2021

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

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Platform Campaign Facebook System 217

Social Media Today

JANUARY 13, 2022

A good refresher on Meta's various regulations and requirements, with links through to all the relevant policy documents.

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Policies Advertising Platform 189

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. No problem.

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Advertising Social Media Brands CPM 60

Ignite Social Media

JULY 6, 2022

With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Each platform works differently and requires tailored content to succeed. .

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B2B Platform Social Media YouTube 96

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

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LinkedIn Advertising URL Campaign 177

Social Media Today

FEBRUARY 28, 2022

The acquisition will help LinkedIn improve its connection between advertiser website and on-platform activity.

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LinkedIn Platform Analytics Marketing 150

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

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Advertising How To Campaign Hashtag 140

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

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Advertising Campaign Social Media How To 145

Forbes Social Media

FEBRUARY 13, 2023

The European Commission has given the green light to a new telco joint venture that aims to develop a new digital advertising platform with privacy baked in Deutsche Telekom, Orange, Telefonica, and Vodafone Group would each take a 25 per cent stake on the new company, to be based in Belgium.

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Platform Privacy Groups Groups 71

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. This is a guest post by Gregory Smith.

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Advertising Platform Twitter Trends 130

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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Advertising Marketing Campaign Hashtag 141

Devumi

MARCH 12, 2018

This LinkedIn advertising guide will help you develop an effective LinkedIn advertising campaign that will introduce more B2C or B2B clients to your brand. The post A LinkedIn Advertising Guide For the LinkedIn Ads Platform appeared first on Devumi. LinkedIn […].

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LinkedIn Advertising Platform B2B 60

Social Media Today

DECEMBER 3, 2020

Facebook has added some new features for automotive dealers, providing more options to promote car sales on the platform.

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Automotive Advertising Tools Facebook 218

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center. incremental ROAs.

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Advertising Facebook CPM Committee 121

Mindjumpers

OCTOBER 22, 2014

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile.

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Platform Brands Content Mobile 229

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Therefore, social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.

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B2B Advertising Campaign Statistics 119

The Realtime Report

OCTOBER 14, 2022

Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. Take Blackpool Pleasure Beach for instance, whose Halloween advertising in 2021 was deemed ‘ likely to distress children ’. Spooky season seems to come around earlier every year, and not just because of life’s relentless pace. Keep it simple.

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Metrics Advertising Campaign Discount 91

Likeable

OCTOBER 25, 2021

So, if you host a podcast or are thinking about starting one, here’s how to use social media to advertise your podcast, grow your audience, and maximize engagement. Choose your platforms. Depending on who your listeners are, those platforms will differ. It’s important to do this strategically. Build your profiles.

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Advertising Social Media How To Patterns 89

Sprout Social

MARCH 31, 2022

In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. The platform is infamous for off-the-cuff video content that doesn’t take itself too seriously. Product-centric posts and recommendations dominate the platform.

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Platform Instagram Video Meme 123

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Facebook advertising requires both art and science.

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Advertising Facebook ROI Training 165

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. LinkedIn Dynamic Ads.

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Advertising Social Media Real Estate Facebook 112

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Advertising Facebook Mobile 167

Ignite Social Media

APRIL 24, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Need Social Advertising Help? Facebook Comprises 84% of Social Network Ad Spend.

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Advertising Trends Social Media Social Networking 118

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. But what platforms are best for financial services? Top 6 Best Social Media Platforms for Financial Services.

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Platform Social Media Insurance Education 84