Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. YouTube Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. The For You feed is what makes TikTok so addictive.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

YouTube 73

YouTube Features Engagement Hashtag 73

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 165

Instagram Brands Collaboration Facebook 165

The Realtime Report

AUGUST 9, 2020

What Types of Digital Marketing are Right for You? Digital marketing becomes the best—and often only—way to reach them. That makes digital marketing a thriving industry even in uncertain times. Maybe you want a career in marketing, but you’re not sure where to start. Search Engine-Based Marketing.

Types 155

Types Affiliate marketing Marketing Sample 155

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. How to Create YouTube Ads.

YouTube 103

YouTube Campaign Adwords How To 103

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Marketers may want to follow suit. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Pixlee

JANUARY 23, 2020

This is something other platforms such as YouTube, Facebook , or Instagram don’t allow. This wide reach makes it one of the main platforms most brands are looking to advertise with. If your demographic is largely comprised of the under-30 population, then it’s time to begin your TikTok marketing campaign.

Advertising 55

Advertising How To Hashtag Influencer 55

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 132

Advertising Marketing How To Education 132

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

Trends 166

Trends Marketing Influencer B2B 166

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. The feature allows advertisers to target ads to U.S. A really useful insight to add will even more power to Facebook advertising. –

Facebook 150

Facebook YouTube iPhone LinkedIn 150

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Facebook is poised to overtake YouTube…they say. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. The For You feed is what makes TikTok so addictive.

Strategy 91

Strategy Marketing Banking Influencer 91

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 billion on social advertising this year, with $9.82 billion being spent on social video advertising.

Statistics 92

Statistics Social Media Marketing Instagram 92

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? advertising budget.

Advertising 102

Advertising CPM Video iPad 102

Jon Loomer

JANUARY 19, 2022

USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. First, they are engaging for the user since they auto-play and can be watched directly from the news feed. Second, engagement with these videos gives advertisers retargeting capabilities. Facebook Engagement Custom Audiences. Lookalike Audiences.

Facebook 206

Facebook Instagram Advertising Engagement 206

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. Facebook advertising stats.

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 113

Influencer Campaign How To Marketing 113

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Between July and September in 2019, Facebook advertising growth rate was 0.4%. All the more reason to brush up your Facebook marketing skills. Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it.

Embedding 163

Embedding Eventful Cost Issues 163

Small Business Mavericks

MARCH 19, 2011

» Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. » Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. So what are the benefits to having your own YouTube channel?

Small Business 150

Small Business YouTube Real Estate Case Study 150

Sprout Social

NOVEMBER 18, 2020

7 steps to a successful social media video marketing strategy. As video content continues to take over social feeds, get inspiration for how to refine your strategy and make your videos stand out from the crowd. Instagram video marketing: How to succeed. YouTube Video Tips. How to create a YouTube account for business.

Social Media 109

Social Media Video Strategy Tips 109

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

YouTube 71

YouTube Instagram Video Facebook 71

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Keyhole.co

JANUARY 6, 2022

TikTok – The Future of Marketing. This platform is solely meant for the users to express their creativity to a marketing haven. Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing. 10 Reasons Why Marketers Must Be on TikTok.

Marketing 52

Marketing Hashtag Trends Influencer 52

Jon Loomer

NOVEMBER 6, 2022

I’m doing this not just for me but for the introverted marketers whom I share these struggles with. “I haven’t seen you in my feed for years!” YOUTUBE SHORTS: I resisted. But, I’ve started publishing these videos to YouTube Shorts, too. So far, it’s been a heck of a ride. Stay tuned.

Video 186

Video Instagram Meme Facebook 186

Ignite Social Media

OCTOBER 30, 2023

For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. While the current maximum video length varies, TikTok seems to be testing the waters for more YouTube-style content. Need help with TikTok , or any other social media marketing support?

Features 91

Features Brands Real Estate Hashtag 91

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170