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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128
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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. YouTube advertising statistics. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network?

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Essential headlines.

Report 145
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Digital Advertising Is The New Mass Media

Twist Image

I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Image credit: Young Digital Lab. According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196
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5 YouTube features to use to boost engagement

Sprout Social

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. The answer is probably “YouTube.” Search YouTube comments.

YouTube 72