Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide? Trend #4: Continued Growth of Video Content.

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Platform Social Media Influencer Trends 271

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? One issue is TikTok’s addictiveness.

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

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Template Templates Video Avatar 78

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising.

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Mobile Advertising Social Networking Report 187

Jon Loomer

AUGUST 12, 2016

New Video Metrics. New Publisher Tools for 360 Video. Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.

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Advertising Facebook News Feed 60

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Download the free guide now.

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Video Facebook Notification API 145

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. How are they using it? use YouTube.

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Statistics YouTube Marketing HootSuite 145

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago.

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Know your value.

Brands 105

Brands Authentication Template Templates 105

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Reddit Brands Meme Forums 100

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It has popularized short-form vertical videos with a very different tone than other platforms. Does TikTok and the opportunities it provides align with my social media goals?

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

FEBRUARY 16, 2024

How do they make their videos rank better than yours on YouTube? It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Here’s how.

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Analysis YouTube Tools Strategy 52

BeingOptimist

MAY 31, 2023

Understanding VSCO VSCO is a popular image and video-transforming mobile app for Android and iOS devices. Vanity: Some people love to get noticed on social media. They want people to visit their profile because it gives them pride if they know people are taking the time to look at their photos and videos. The Ultimate Guide

Privacy 98

Privacy Platform Policies FAQ 98

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. So in that sense, whether or not YouTube meets social network criteria is irrelevant. It’s more popular than all of them. Conduct a SWOT.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

AUGUST 30, 2021

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. Download this template to get started. It’s a master class in multichannel marketing.

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Campaign Social Media Social Media Management Team 141

Social Media Marketing

MAY 22, 2013

why we can''t embrace the truth about online video and more - it''s This Week in Social Media. Industry News Google is demanding that Microsoft remove the YouTube app from Windows phones , as it allows users to view the videos without ads and to download videos directly, both violations of the terms of service.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Hootsuite

AUGUST 18, 2020

And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. So how do you optimize your channel and videos to work with it, not against it? YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made.

YouTube 145

YouTube HootSuite Metadata Notification 145

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business!

Template 78

Template Templates Avatar How To 78

Pam Moore

FEBRUARY 5, 2019

Branding pushing advertisements to you. Your best friend sharing funny videos that make you laugh. Yet, 30 seconds into the video Facebook decides you haven't seen your daily quota of advertisements so it's time for another interruption (i.e. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Content 79

Content Marketing Template Templates 79

Pam Moore

JANUARY 28, 2019

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. The only guarantee we have in the digital and social landscape of today is change!

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

DECEMBER 20, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Between July and September in 2019, Facebook advertising growth rate was 0.4%. adults use the social network. But, Facebook’s youth advertising audience may be shrinking. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. So here’s what else you need to know about advertising on TikTok. You should probably look at TikTok advertising seriously.

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Platform CPM CPC Advertising 95

The Realtime Report

JULY 21, 2014

. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S. Any social media updates that we missed? Let us know in the comments below.

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Buy News Tumblr Foursquare 173

Pam Moore

DECEMBER 10, 2019

They are wanting to be inspired, empowered and made to feel better than they did before they read your blog post, opened your email, listened to your podcast, watched your Instagram story or an entire video on Youtube. The days of throwing social content spaghetti at the wall and hoping it sticks are over and done. Your next steps. .

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Template Templates Content Training 78

Hootsuite

APRIL 11, 2022

Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. Pendulum also has an in-app analysis of your videos. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. TikTok’s video scheduler. CapCut is an all-in-one video editing app.

Tools 110

Tools HootSuite Marketing Analytics 110

Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

FEBRUARY 5, 2019

Branding pushing advertisements to you. Your best friend sharing funny videos that make you laugh. Yet, 30 seconds into the video Facebook decides you haven't seen your daily quota of advertisements so it's time for another interruption (i.e. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Content 60

Content Marketing Template Templates 60

Mindjumpers

OCTOBER 7, 2010

It has been made possible to create a group, invite friends to join and share updates, photos, videos, links, events etc. Download Your Information The third new initiative by Facebook is giving you the possibility to download everything you have on your Facebook account. All status updates, photos, videos, links etc.

Platform 185

Platform Facebook Applications Notification 185

Pam Moore

DECEMBER 7, 2017

Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. Other supporting media (image, video, podcast).

Template 167

Template Templates Trends Content 167

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Paste your link into your social media post and shorten it if you have not already done so.

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Sample Code Social Media HootSuite URL 145

Hootsuite

MARCH 2, 2022

But that’s not the only social media impact on retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Let’s look at how retailers use social media to build their brands and increase sales. How to use social media marketing for retail to get more sales. Advertise to your target audience.

Retail 104

Retail Social Media Brands Tips 104

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Supporting Resources (download for FREE!) . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). 3 Steps for Audience Marketing Success.

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

AUGUST 13, 2019

You can tap into the power of Twitter ads, Twitter video, Twitter lists and more. Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. How to Subscribe to Social Zoom Factor Podcast

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ROI Strategy Twitter How To 60

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. On TikTok, users upload funny and entertaining 15-60 second videos.

Marketing 52

Marketing Hashtag Trends Influencer 52

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Oh, and we also saw a notable shift in social content marketing. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

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Campaign Social Media Metrics Trends 111