Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 254

Questions Company Nielsen Disqus 254

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Mindjumpers

AUGUST 19, 2010

Are there alignments and are we supporting the overall corporate strategy with our initiative? Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. All other initiatives need a distribution strategy.

Questions 252

Questions Company Nielsen Disqus 252

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Strategy Consultant Conference 167

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. This will also allow your business to be seen as having their online advertising aligned with the latest news. Online advertising Use YouTube.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. The presentation gives some background information as well as some cases. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! These are the bullhorns of advertising.

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. Your social media strategy should do this too. But, I’m not. What was the attraction? What do you say?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is. I follow with happiness.

Social Networking 227

Social Networking Sites NGO CSR 227

Mindjumpers

JULY 7, 2010

Normally we would start with a client and a strategy, but in this case I’d like to know if you know any marketing people who can see the potential in working with these guys. I can’t stop thinking about creative ideas for videos with great viral potential. And this is actually the reason for this impulsive blog post. Give us a shout!

Disqus 208

Disqus Fashion YouTube Policies 208

Mindjumpers

SEPTEMBER 15, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The (R)evolution of Social Media Bloggers Strategy Before Policy » The New Twitter Posted by Sara Hansson Sep 16th, 2010 Tweet The Twitter web team has done some improvements to our good old Twitter (maybe not that old…) As Twitter themselves says, the network (..)

Twitter 174

Twitter Ustream Embedding Policies 174

Convince & Convert

SEPTEMBER 14, 2010

Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Metrics 130

Metrics Strategy How To Tourism 130

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Mindjumpers

AUGUST 25, 2010

So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Learning is Change. says: September 2, 2010 at 2:03 pm [.]

Policies 218

Policies Social Media Guidelines Foursquare 218

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? But wouldn’t companies be better off if they didn’t need consultants? Well, if organizations didn’t need consultants, then I wouldn’t have a job. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. social media is not to blame. Man: …… your awesome.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# This is the strategy of creating a Social FAQ. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? However, the data base of the concerned company should be in good shape. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Mindjumpers

OCTOBER 1, 2010

I think H&M’s social media strategy involves three essential items – listen, care and involve. When you get people’s attention – make it easy to transform it into action! With a link to your website, you get your customers to visit the site which they maybe otherwise would miss. Leave a Reply Click here to cancel reply.

Social Media 279

Social Media Fashion Disqus Communities 279

Techipedia: Tamar Weinberg

JULY 21, 2009

Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Freelance Social Media

JULY 8, 2010

This is what Joe Russell, Chief Operations Officer of Eastern Kansas Subways, had to say: “We started getting interested in Social Media about a year ago when we started noticing that it was getting harder to advertise in traditional ways. With most people not listening to traditional radio and fast forwarding through the commercials on T.V.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Convince & Convert

AUGUST 19, 2010

The 3 Amigos: Email, Blogging, Social Sharing [link] (RT @jaybaer) [link] Kyle McGrath RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Harald Nick RT @jaybaer The 3 Amigos: Email, Blogging, Social Sharing [link] via @TDefren [link] annienoll I think this strategy could be helpful to Ottawa. Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. For that reason your first point about ingredient not entre is absolutely resounding with me.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Mindjumpers

JULY 16, 2010

What’s their business strategy? The book will give you an understanding of the personal thinking behind Facebook, some insights in how the all dominating CEO, Mark Zuckerberg is thinking. At client meetings I often gets asked questions like – what’s the future for Facebook? Why do they change this and that? Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Mindjumpers

SEPTEMBER 20, 2010

Storytelling – A Powerful Tool When Branding Your Organization In Social Media [.] Leave a Reply Click here to cancel reply.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

SEPTEMBER 9, 2010

Even if your social marketing strategy is perfect, your employees are trained perfectly, everybody in the company is using social media as you hope and your social media policy is water-proof, you still will have to evolve, as will your employees. That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

AUGUST 27, 2010

Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&# This link building strategy is much more effective than going about the paid linking strategy. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Jason Yormark

JULY 27, 2010

But what I have done is taken the time to understand how to use certain tools and strategies to leverage social media successfully for building my personal brand, as well as for small to medium sized businesses to get up and running from nowhere. I use Bluehost.com ($6.95/month) But it’s a good start. RSS aggregators can be your best friend.

Social Media 200

Social Media Foursquare RSS Posterous 200