Convince & Convert

SEPTEMBER 22, 2010

And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 127

Social Media Case Study Strategy Study 127

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! These are the bullhorns of advertising.

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Freelance Social Media

JULY 8, 2010

This is what Joe Russell, Chief Operations Officer of Eastern Kansas Subways, had to say: “We started getting interested in Social Media about a year ago when we started noticing that it was getting harder to advertise in traditional ways. With most people not listening to traditional radio and fast forwarding through the commercials on T.V.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Mindjumpers

SEPTEMBER 20, 2010

– Relate it to the specific needs of your target audience. – Make your story unique, so the audience gets an impression of your company. – Tell a story that is believable and builds trust in you. – Be convincing, and think of the image and identity you want to project. Leave a Reply Click here to cancel reply.

Organization 245

Organization Tools Brands CSR 245

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. &# and hope for a.02 Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 02 conversion rate – I don’t think so!

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. Your social media strategy should do this too. But, I’m not. What was the attraction? What do you say?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 137

Social Media Strategy Metrics Organization 137

Techipedia: Tamar Weinberg

JULY 21, 2009

Lewis July 20, 2010 at 1:29 pm Customer Service is often the last thing considered in any strategy when it should be the first. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Mindjumpers

SEPTEMBER 9, 2010

Even if your social marketing strategy is perfect, your employees are trained perfectly, everybody in the company is using social media as you hope and your social media policy is water-proof, you still will have to evolve, as will your employees. That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? Dare I say the “digital glue?&# Thanks dude. Great stuff… always.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 4, 2010

What’s the ideal internal/external dynamic when you’re dealing with something transformative like a huge new software implementation, or social media strategy? But wouldn’t companies be better off if they didn’t need consultants? Well, if organizations didn’t need consultants, then I wouldn’t have a job. Im Jay Baer.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. social media is not to blame. Man: …… your awesome.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

The Marketing Blog

MARCH 2, 2010

. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. The only other place where Facebook scores over Twitter is on the Disqus platform but there also it is a close fight b/w the two. In that poll there were 5000 + votes with the community voting in favor of Facebook.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# This is the strategy of creating a Social FAQ. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. How can you not know how to care? It's been 40+ days and they are still doing and saying dumb stuff. Is anyone advising them?

Social Media 158

Social Media Strategy Consultant Social CRM 158

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. It’s rubbish traffic. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 16, 2008

Where : Black Finn NY, 218 East 53rd Street Who : Yours truly and a bunch of awesome people who are flying in to NY to attend the Search Engine Strategies conference Why : Because you know you want to support a charity and hang out with some of the biggest search industry leaders Will I see you there?? I hope so!?

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

APRIL 28, 2010

This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. I think using the information in tandem would be great to add to social media strategies. What would you do? Good stuff. link] Russ Henneberry Wow.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Otherwise, it would be feel like an advertising content, not a blog post anymore. Thanks for the help. Im Jay Baer.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 117

Community building Social CRM Consultant Posterous 117

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&# izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135