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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made.

B2B 150
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. The data is only as good as what you are capturing, though. Or are you into them already?

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. Bing Network continue to see growth; Google leads in mobile. Google and Yahoo!-Bing

CPC 122
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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Oktopost was built by marketers, for marketers.

Software 101
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Search engine data is the atlas for consumer understanding. I mean a genuine, “how can we actually help you?” Companies that don’t… aren’t. Google Trends.

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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Able to work with large data sets quickly, accurately and efficiently.