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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 136
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 131
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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A Message for Agencies: What Are You Scared Of?

Jon Loomer

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. But here’s the catch. What is keyword monitoring?

Tools 52
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The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Explore whether it would be beneficial to offer monthly incentives to those employees that contribute the most valuable content using internal social media tools.

ROI 269
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.