Jon Loomer

MAY 16, 2023

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. Or, of course, you could stick to your micro-targeting approach and assumptions that broad targeting won’t work for you.

Advertising 176

Advertising Cost Strategy Conversation 176

Jon Loomer

JULY 5, 2023

Of course, this is an advanced strategy. If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps.

Advertising 164

Advertising Strategy Cost CPA 164

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Of course, it’s not necessarily what you are optimizing for. Of course these things all impact our primary metrics. Be an informed advertiser who uses metrics constructively. Be careful. Simplify the key metrics that are most important.

Metrics 164

Metrics CPM Advertising CPC 164

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. Of course, it’s a bit more nuanced than that. Advertisers can then reach their audience while using these apps. That, of course, isn’t necessarily a bad thing. What is Audience Network?

Advertising 176

Advertising Video Metrics Issues 176

Jon Loomer

APRIL 20, 2022

So, how accurate are the interests that Facebook advertisers can use to target you? Of course, it’s changed quite a bit since then and is difficult to find. These are the interests that advertisers can use to target you. Admittedly, some of the interests advertisers can use to target me are pretty darn accurate.

Advertising 198

Advertising Facebook Privacy UGC 198

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Type: Course. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Type: Course + certification. Type: Course.

Training 117

Training Course Resources Social Media 117

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads.

Advertising 148

Advertising Engagement Class Conversation 148

Social Media Today

MAY 21, 2020

Reddit has launched a new, free advertising course which students can undertake online, covering a range of key elements.

Reddit 218

Reddit Advertising Course 218

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. Or, of course, failure. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been.

Advertising 197

Advertising Facebook API Reputation 197

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

SocMed Sean

AUGUST 23, 2019

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. But what if your course just isn’t performing? No askers – Meaning no one is able to find your course at all.

Course 178

Course SEO Engineering URL 178

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. That’s why we’ve rounded up the best social media marketing training courses available for free online.

Training 111

Training Course Resources Social Media 111

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Strategy 91

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?

Advertising 145

Advertising Campaign Social Media How To 145

Jon Loomer

JANUARY 22, 2024

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. Within Meta’s Advertising Standards, number five of Things You Should Know reads: If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts.

Advertising 168

Advertising Course 168

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

Course 113

Course Skills Marketing Training 113

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

Course 100

Course Skills Marketing Training 100

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Mobile 56

Amy Porterfield

OCTOBER 20, 2020

If you’re reading this, then you probably… Have a digital course Are thinking about creating one Or have already started developing one Maybe you’ve got some ideas for what could become a digital course, but you’re not quite sure how to get from the brainstorming stage to actually launching.

Course 72

Course How To Marketing Advertising 72

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

MAY 16, 2023

Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 What this means for the future is unclear, but Meta says that no further action is needed from advertisers for now. advertisers were required to turn on Value Sets within Web Event Configuration.

Conversation 182

Conversation Campaign Aggregator Eventful 182

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Of course, that doesn’t mean that Facebook ads are foolproof on their own. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are advertisers spending less this holiday season?

CPM 195

CPM Facebook Sample Samples 195

Jon Loomer

MARCH 10, 2024

Some advertisers send traffic to their website to collect on ads. ” Of course, we don’t know if there’s a specific percentage that indicates it’s disproportionate. Disproportionate volume of ads relative to content.

Policies 145

Policies Cost Advertising Issues 145

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Instead, advertisers found workarounds to accomplish the same thing. Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. That is changing.

Groups 182

Groups Groups Facebook Metrics 182

Jon Loomer

NOVEMBER 21, 2022

Of course, you could also start this process from your Business Manager by selecting “Ask a partner to share their assets.” This is preferred since you’ll hopefully also get a history of prior advertising for that client. Of course, if it is set up incorrectly, you won’t get that. Ad Account Violations.

Facebook 194

Facebook Policies Advertising Course 194

Buffer Social

JUNE 22, 2017

Join this course — 25 unique, social media growth strategies, delivered a day-at-a-time, for free! A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Course preview. Does the course cost anything?

Course 110

Course Social Media Strategy Curation 110

Jon Loomer

JANUARY 24, 2024

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Within Advantage+ Audience, the advertiser defines their target audience by detailed targeting and gender.

Advertising 171

Advertising Eventful Campaign Engagement 171

Jon Loomer

FEBRUARY 24, 2024

Will Meta do everything to try to discourage it and divert advertisers from that decision? Of course, it’s questionable whether you should be boosting anyway. Of course, it’s questionable whether you should be boosting anyway. But that’s not realistic for the typical small business with limited advertising experience.

iPhone 157

iPhone Apple Cost Small Business 157

Jon Loomer

MAY 18, 2022

One of the issues advertisers struggle with most is controlling the frequency of ads shown. There is no ideal frequency that is best for every advertiser in every situation. But advertisers have very few options to control it. At some point, you’re just wasting money showing the same ads to the same people. Your Turn.

Advertising 193

Advertising Buy Cost Price 193

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. Wrapping Things Up.

Advertising 111

Advertising Campaign Facebook Buy 111

Jon Loomer

MARCH 11, 2024

Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. Otherwise, advertisers had the option of turning it on or off. This would seem like a natural solution that is good for everyone.

Advertising 171

Advertising Groups Groups Conversation 171

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. They don’t just visit and click away, of course.

Eventful 151

Eventful Advertising Engineering Course 151

Laurel Papworth

MAY 24, 2017

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

Course 56

Course Facebook Social Graph Training 56

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

CPC 198

CPC Metrics Advertising URL 198

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Jon Loomer

SEPTEMBER 6, 2023

Of course, those who sign up for a paid subscription are also some of the most valuable people in the targeting pool. Removing them would have a big impact on advertisers. This could replace lost revenue from advertising and then some. This is all speculation, of course. We have no idea how imminent this is.

Course 133

Course Advertising Instagram Report 133