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Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Absolute CPM.

CPM 196
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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase? Within Marketing Pulse.

CPM 189
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The Holidays and the Seasonality of Facebook Ads CPM

Jon Loomer

As a Facebook advertiser, you must understand the seasonality of competition and CPM (Cost Per 1,000 Impressions). If you advertise all year long, know that it’s going to be much tougher this time of year. It doesn’t mean you can’t advertise profitably. The Seasonality of CPM. The CPM went up.

CPM 209
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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Of course, it’s not necessarily what you are optimizing for. If you’ve never seen a higher CPM before, but you’re getting a profitable Cost Per Desired Action, do you really want to tweak your campaign to improve the CPM?

Metrics 168
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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see. But that, of course, isn’t realistic. When are more advertisers participating in the auction?

Cost 215
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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Facebook Advantage Custom Audiences: What You Need to Know

Jon Loomer

Facebook is rolling out Advantage Custom Audiences to advertisers, which will potentially expand your targeting when a custom audience is selected. But, of course, those features were unique to Detailed Targeting and Lookalike Audiences. The frequency and CPM will also jump. Wait… This isn’t new, right?

CPM 206