Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Cost Per Result Goal or Bid Control By default, Meta’s algorithm will attempt to get you the highest volume of optimized actions at the lowest cost. Optimization Event Your optimization event matters.

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Advertising Cost Issues Campaign 180

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC? Be careful. Watch them.

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Metrics CPM Advertising CPC 165

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Advertising Real Estate Cost API 163

Ignite Social Media

AUGUST 17, 2020

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

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Cost Facebook Upcoming How To 205

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Advertising Video Metrics Issues 177

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Delayed Access to New Configured Events.

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 209

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Here is the list of advertising restrictions that are allowed on Facebook and/or Instagram only after you’ve met Facebook requirements.

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Social Networking Advertising List Reddit 155

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Eventful Social Media Marketing Influencer 161

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

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Cost CPC Facebook HootSuite 94

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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LinkedIn Advertising URL Campaign 177

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Embedding Eventful Cost Issues 163

Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? Cost per Result. But, it’s also really important to know how much it’s costing just to show these ads, both by impression and by person reached. Cost per 1,000 People Reached. Cost Per 1,000 Impressions. CPC (Cost Per Link Click). Cost Per Purchase.

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Metrics Facebook CPC Eventful 212

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

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Eventful Conversation Facebook URL 123

Jon Loomer

MARCH 4, 2024

Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. But this may not be reasonable for most advertisers, especially when optimizing for purchases. There is one step that almost any advertiser can take.

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Advertising Cost System Resources 138

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Does how you get there matter? What does each performance goal actually do?

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Eventful Conversation Campaign Types 191

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I used amount spent because the cost to get all of these things is more important to me than the actual rate.

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Metrics Examples Facebook How To 214

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. And they build all of the events, custom conversions, and audiences from scratch. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. You have a system.

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CPC Advertising Campaign Eventful 144

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. In this example, the ad set’s Cost Per on-Facebook Lead is 59% lower than “similar” ad sets. Great results?

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API Cost Report Consultant 147

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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Advertising Marketing Campaign Hashtag 141

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Lower Cost: Unlike the expense of outbound marketing, businesses do not require big budgets to gain visibility. 5 Benefits of Social Media Marketing.

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Cost Hubspot Marketing ROI 226

Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. Most either resist it whenever possible or use it without knowing how it works.

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Construction Cost Issues Conversation 181

Jon Loomer

OCTOBER 25, 2023

Before making or accepting this type of statement related to Meta advertising tools, features, or strategies, ask WHY it didn’t work. What is the conversion location, performance goal, or conversion event? Did you use cost controls ? It didn’t work for YOU THIS time. What might you have been able to do differently? Which ones?

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Cost Eventful Conversation Advertising 140

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. In this case, the advertiser also defines the conversion event they want to prioritize.

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Advertising Conversation Issues Buy 177

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

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Campaign Advertising Cost Conversation 153

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl.

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Analysis Hashtag Sports eBook 157

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication.

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Report Sample Samples API 177

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Advertising Features Facebook CPA 129

Jon Loomer

MARCH 14, 2022

Cost and competition will matter, too. Facebook only cares that they get you the most actions you ask for at the lowest cost. As mentioned above, there are times when Facebook optimizes for quality events. Sometimes, advertisers can micro-manage in this case. But, most importantly, so is the cost. That’s it.

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How To Facebook URL Cost 198

Jon Loomer

SEPTEMBER 7, 2022

Many of the options come with a monthly cost ( like the API Gateway ). If all you want is a simple solution that doesn’t cost anything, you are in luck. First, go to your Events Manager. You should then see a box checked that you’re sending web events using the Conversions API. Set Up the Plugin.

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API WordPress Conversation Facebook 205

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. They only care about getting you the most of these desired actions for the lowest cost. Most advertisers understand that bots and spam seem to come from some countries more than others.

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Facebook Eventful Campaign Conversation 204

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Cost per Like by country.

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Cost Advertising Price Facebook 40

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Communities Syndication Compete Sports 329

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 194

Jon Loomer

MARCH 16, 2022

Within the “Tracking” section, at the bottom of ad creation, make sure that “Website Events” is checked and your pixel is selected. ” You’ll want to add conversion events, so click within the Conversions section on the left. Let’s start with Standard Events. Saved Columns.

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Conversation Facebook Metrics Eventful 198

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. So, you set up a campaign with the primary goal of sending the most traffic possible at the lowest cost. You’ll get sky-high Click-Through Rates and lowest-of-the-low Cost Per Clicks. You can be better. Nothing else.

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Conversation Cost Metrics Campaign 177