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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Billions and billions of dollars are spent on advertising. And with social media targeting, advertisers can be that much more efficient with their messages. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. JF : Hyper-targeting.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

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4 Reasons Google Bought Wildfire

Convince & Convert

Increasingly, social advertising on Facebook and Twitter use mechanisms that are strikingly similar to Google’s Adwords system (which it in turn copied from Yahoo! Google has got to be thinking, “We already have the platform, the advertisers, and the track record. Why let an entire, parallel industry spring up?”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

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Don Peppers Looks At The Future Of Marketing

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" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make Marketing more effective. online social network. social crm. social media 101. social crm.