article thumbnail

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

article thumbnail

Google's Third Wave Of Innovation

Twist Image

It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Back in 2006, Google acquired a lesser-known mobile operating system called Android.

Google 92
article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile 225
article thumbnail

LinkedIn Reaches 174 Million Members, Revenue Up 89%

The Realtime Report

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. Mobile is also starting to play an important role. Over one-quarter (27%) of visits now come from mobile. m billion in Q2.

LinkedIn 184
article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199
article thumbnail

Developing A Branded App For Your Business

The Realtime Report

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. In fact, only 42% of people are using desktops and laptops compared to 51% for mobile devices. Do you really want to trust your advertising to a mobile ad network?

Brands 70
article thumbnail

Where The Boys (And Girls) Are

Twist Image

yesterday (see: Fear And Loathing In Advertising ). Mobile is small. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. mobile advertising. blog comment.

comScore 104