Remove Advertising Remove Communities Remove Price Remove Social News
article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. The best part? The only substantial cost for you is time.

article thumbnail

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. They also often require large investments to create an initial community.

article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&# When I want to book, I just DM them and ask for the ‘social media rate.’ More importantly, they’ve created a go-to place or space for community.

Hotels 245
article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Advertisers aren’t going to pay a content producer if they aren’t getting traffic to their site, and certainly other revenue streams and models will be affected in the same manner. MBA 101: you can only compete on price or product differentiation. I guess it’s a “social&# problem. Forget Digg/Friendfeed.

article thumbnail

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Social and mobile profile calls to action? Payless Shoes Payless is another well-known brick-and-mortar brand that’s best known for their ability to offer quality shoes for a low price. I had an employer that was notorious for a bit of a “bait and switch&# pricing model. It’s not just a website though.

article thumbnail

Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Add health records and Social Security #s to Plutter Kite, and Google will double their offer. Think of the price of gas Tamar found: [link] The value can only go higher! The main thing that seems missing from Plurk is the community and visibility a lot of other sites have attracted. BRAVO, PLURK!

article thumbnail

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The price point opens at $2.95 Seriously ?