Advertising Communities Focus Group Trends 
Sprout Social
DECEMBER 5, 2022
The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.
Sprout Social
JUNE 23, 2021
Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!
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Oktopost
MARCH 22, 2022
Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Powerful word-of-mouth marketing costs very little in terms of pure advertising, and will go a lot further than your own corporate message.
Pam Moore
OCTOBER 20, 2020
We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. How to leverage online communities to research your dream customers. Supporting Resources .
Kikolani
JUNE 27, 2013
Google Trends. Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).
Ignite Social Media
SEPTEMBER 19, 2016
Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. It’s a focus group with the ultimate product road test.
Kikolani
JANUARY 26, 2010
The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. 2010 SEO Trends. Social Media Strategy.
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