Musk Tells Advertisers to ‘Go F Yourself’ if They Don’t Agree With His Comments
Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
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Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
Social Media Today
DECEMBER 1, 2023
Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?
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Jon Loomer
FEBRUARY 12, 2024
Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.
Social Media Today
DECEMBER 1, 2023
Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?
Jon Loomer
JANUARY 17, 2024
Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”
Jon Loomer
FEBRUARY 19, 2024
Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.
Jon Loomer
JANUARY 29, 2024
And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. Anything you’d add?
Jon Loomer
JULY 10, 2023
I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.
Jon Loomer
MAY 16, 2023
You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. Let me know in the comments below! The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital.
Jon Loomer
JANUARY 8, 2024
What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.
Jon Loomer
MAY 8, 2023
” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.
Jon Loomer
MAY 17, 2023
This is about the importance of ethics and Meta advertising. There are advertising guidelines that you are expected to follow. Don’t Bend the Rules Some advertisers know the rules so that they can bend them. Let me know in the comments below! It is a choice to be ethical. Oh, I know. So, why should we do better?
Jon Loomer
MAY 15, 2023
If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.
Jon Loomer
JULY 5, 2023
If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps. Let me know in the comments below!
Jon Loomer
MAY 23, 2023
Meta gives advertisers seemingly limitless metrics that can distract us. Be an informed advertiser who uses metrics constructively. Let me know in the comments below! The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital. Be careful.
Jon Loomer
MARCH 27, 2023
Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. You Set up Dayparting Some advertisers want their ads to only run on certain days or at certain times. Far too often, advertisers try to outsmart the algorithm. Let me know in the comments below!
Jon Loomer
SEPTEMBER 5, 2023
Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.
Social Media Today
NOVEMBER 29, 2023
Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.
Jon Loomer
MARCH 1, 2023
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. Let me know in the comments below!
Jon Loomer
JULY 17, 2023
The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.
Jon Loomer
APRIL 20, 2022
So, how accurate are the interests that Facebook advertisers can use to target you? These are the interests that advertisers can use to target you. Admittedly, some of the interests advertisers can use to target me are pretty darn accurate. Online Advertising. Let me know in the comments below! My Interests.
Jon Loomer
JANUARY 30, 2023
For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Here’s my prompt: I am a Facebook advertiser. Let me know in the comments below!
Jon Loomer
DECEMBER 13, 2021
The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been. That may seem insane.
Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Let me know in the comments below! Now that Apple has launched iOS 14.5 What are you doing?
Jon Loomer
FEBRUARY 24, 2021
There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.
Social Media Today
NOVEMBER 17, 2023
Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.
Jon Loomer
MARCH 17, 2017
If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Let me know in the comments below!
Jon Loomer
JANUARY 24, 2024
If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Within Advantage+ Audience, the advertiser defines their target audience by detailed targeting and gender.
Sprout Social
APRIL 15, 2019
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.
Forbes Social Media
FEBRUARY 25, 2019
Inappropriate sexual and predatory comments are appearing in videos featuring the likes of children, mostly girls under the age of 13.
Buzz Marketing for Technology
AUGUST 11, 2010
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?
Jon Loomer
FEBRUARY 14, 2024
The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.
Mindjumpers
SEPTEMBER 14, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.
Jon Loomer
MARCH 6, 2024
In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Once again, we see this often with organic content. Hiding ads.
Idaconcpts
OCTOBER 7, 2010
Subscribe to the comments for this post? Tags: False Advertisement false advertisement false advertisement of fast food false advertising. Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.
agora pulse
AUGUST 23, 2018
When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. Wrapping Things Up.
Jon Loomer
MAY 19, 2016
As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. It’s also where beginner advertisers struggle most.
Jon Loomer
MARCH 11, 2024
Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. Advertisers still have the option of turning this on or off in that case (for now). Let me know in the comments below!
Jon Loomer
DECEMBER 18, 2023
I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.
Jon Loomer
MAY 16, 2023
Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 What this means for the future is unclear, but Meta says that no further action is needed from advertisers for now. advertisers were required to turn on Value Sets within Web Event Configuration.
agora pulse
JANUARY 3, 2019
While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. You can take this one step further and filter out your prospects directly from comments and interactions with your ad on Facebook.
The Realtime Report
JULY 18, 2012
Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s.
Jon Loomer
FEBRUARY 21, 2024
While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.
Jon Loomer
SEPTEMBER 15, 2022
If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. Post Comments (1). Post Comments. Let me know in the comments below! Post Shares (3).
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