Advertising, Campaign, Facebook and LinkedIn

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn Instagram Tips HootSuite

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn Advertising URL Campaign

Resources for social media advertising & paid social

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Advertising

Advertising Resources Social Media Instagram

The Complete List of Advertising Restrictions on Social Networks

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . For you to manage a successful ad campaign, you must first know the types of content that are restricted or disallowed on social networks.

Social Networking

Social Networking Advertising List Reddit

Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. This can be critical to properly evaluate the performance of a campaign. Engagement Score.

Metrics

Metrics Examples Facebook How To

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

B2B

B2B LinkedIn Facebook Statistics

New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads. Pinterest Promoted Videos at Max Width.

Advertising

Advertising Social Media Real Estate Facebook

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research

Research Report Social Media CPM

The Best Way to Generate Quality Leads from Facebook

Oktopost

OCTOBER 26, 2022

It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Meet Melinda.

B2B

B2B Facebook Apple LinkedIn

Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising

Advertising Social Media Brands CPM

The Complete Guide to TikTok Advertising for Marketers

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising

Advertising Marketing Campaign Hashtag

How Users Engage With Advertising on Facebook

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising

Advertising Engagement Facebook Study

Monday Roundup: Campaigns

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign

Campaign SMS B2B Case Study

How to Succeed with B2B Facebook Ads

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

B2B

B2B Facebook How To Campaign

How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands

Brands Facebook LinkedIn Influencer

A digital media framework for smart marketing communications

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing

Marketing Syndication Adwords News

LinkedIn Elevate & What It Means for Employee Advocacy on Social Media

Ignite Social Media

MARCH 11, 2020

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge. Check out our Services here.

LinkedIn Social Media Notification Curation

How to Get Started with LinkedIn Ads

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

LinkedIn How To Real Estate Advertising

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This!

Advertising

Advertising Crowdsourcing Facebook Case Study

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

Class

Class LinkedIn Brands Microsoft

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples

Examples Campaign Discount Marketing

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Share this on Facebook. Share this on Linkedin.

B2B

B2B Advertising CPC Marketing

7 tips to rev up your LinkedIn marketing game

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn Tips Marketing B2B

Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook enforces new rules for political & issues ads. Facebook is now enforcing its new policies for political and issue-related ads.

Social Networking

Social Networking Policies LinkedIn Issues

Engaging the Right Audience on LinkedIn

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn Engagement Statistics Microsoft

Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. So why not make the most of them… right?

Campaign

Campaign Adwords Consultant Eventful

How to run an effective Facebook campaign for $100

Socialmedia.biz

JUNE 17, 2018

Facebook has your answer. Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. Step 1 – Find your target.

Campaign

Campaign How To Facebook Adwords

The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Influencer

Influencer LinkedIn B2B Industry

Diesel Kicks Ass With New Campaign! | Mindjumpers

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! It really shows how much effort Diesel has put into the project to maintain their brand.

Campaign

Campaign Disqus Policies Fashion

A digital media framework for smart marketing communications

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Canadians love social media, especially in Ottawa.

Marketing

Marketing Syndication Adwords News

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

JUNE 7, 2018

This has opened up new possibilities for brands looking to harness the power of social media advertising. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn is the primary social network for professionals, about 546 million , round the world.

B2B

B2B Brands LinkedIn Influencer

7 Essentials for Paid Media Plan with Examples

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Paid media refers to advertising channels that require an upfront investment, while earned media is exposure such as press mentions and customer reviews. billion spent in the previous year. 7 Essentials for Paid Media Plans 1.

Examples

Examples B2B ROI CPA

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. ABC joins other U.S.

News

News Social Media Facebook LinkedIn

An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube

YouTube Campaign Policies Disqus

5 Best Social Media Platforms for B2B Businesses

Ignite Social Media

JULY 6, 2022

If you want successful marketing campaigns, you must choose the best platforms to advertise your products. Not just that, your campaigns should be compelling to draw in the target audience and fuel engagement. If you choose to use only one social media network for your B2B marketing, make it LinkedIn. It has more than 2.93

B2B

B2B Platform Social Media YouTube

Old Spice: Successful Social Media Campaign

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign

Campaign Social Media Reddit Disqus

Lecture 5: Facebook Ads and Pixel Remarketing for Universities and Colleges – Social Media Series

Laurel Papworth

MARCH 17, 2021

Are you a social media manager in Higher Education interested in pixel retargeting, Facebook Ads, Twitter Ads, YouTube Ads, LinkedIn Ads and so on? In this lecture we go through tips and tricks for Colleges and Universities who are looking to advertise to their student and alumni audiences. pixel remarketing (website tags).

Social Media

Social Media Facebook LinkedIn YouTube

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer

Influencer Brands Policies Privacy

How to Use Advertising to Promote Your Blog

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

Advertising

Advertising How To Adsense Adwords

How To Grow Your Facebook Community

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Communities

Communities Facebook How To Consultant

The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution.

Privacy

Privacy Social Media Apple Advertising

Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

JUNE 20, 2016

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars.

LinkedIn Microsoft Social Media API

Are Most Advertisers Asleep At The Wheel?

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Media is bought, ads are placed and metrics are gathered post campaign. Advertising is hard.

Advertising

Advertising Adwords YouTube LinkedIn

Paid Social Media for B2B: Strategies that Get Results

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. To get the most from paid social campaigns, try incorporating these five proven strategies. Conquer LinkedIn. Understand Your Audience.

B2B

B2B Social Media Strategy LinkedIn

Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Trending Sources

Resources for social media advertising & paid social

The Complete List of Advertising Restrictions on Social Networks

Example: How to Use Custom Metrics in Facebook Ads Manager

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

New Social Media Advertising Opportunities Outside of Facebook

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

The Best Way to Generate Quality Leads from Facebook

Best Practices for Brands Doing Paid Social Media Advertising in 2023

The Complete Guide to TikTok Advertising for Marketers

How Users Engage With Advertising on Facebook

Monday Roundup: Campaigns

How to Succeed with B2B Facebook Ads

How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

A digital media framework for smart marketing communications

LinkedIn Elevate & What It Means for Employee Advocacy on Social Media

How to Get Started with LinkedIn Ads

Generating a Buyer Persona with Facebook Advertising

10 Best in Class Brands on LinkedIn

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

1:1 Social Advertising in B2B Marketing

7 tips to rev up your LinkedIn marketing game

Top Five: Social Networks Take Action on Politics

Engaging the Right Audience on LinkedIn

Monday Roundup: Optimizing Your Campaigns

How to run an effective Facebook campaign for $100

The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Diesel Kicks Ass With New Campaign! | Mindjumpers

A digital media framework for smart marketing communications

How B2B Brands Can Drive More Leads This Year

7 Essentials for Paid Media Plan with Examples

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

An Interactive YouTube Campaign By Tipp-Ex | Mindjumpers

5 Best Social Media Platforms for B2B Businesses

Old Spice: Successful Social Media Campaign

Lecture 5: Facebook Ads and Pixel Remarketing for Universities and Colleges – Social Media Series

Seven Ways to Increase Your Brand Influence

How to Use Advertising to Promote Your Blog

How To Grow Your Facebook Community

The Implications of Privacy Updates on Social Media Performance

Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Are Most Advertisers Asleep At The Wheel?

Paid Social Media for B2B: Strategies that Get Results

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