Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms. Custom conversions provide granularity for both reporting and optimization.

Conversation 187

Conversation Report Facebook Eventful 187

Jon Loomer

JANUARY 20, 2020

I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. The goal is to help advertisers move “beyond the boost” button and into the more advanced techniques within Ads Manager. Not everyone who shows interest in a product is ready to buy today. No optimization.

Examples 207

Examples Conversation CPM Campaign 207

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 191

Conversation Facebook Report Advertising 191

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Meanwhile, you’re much more likely to reach goals and expectations selling a product that people actually want to buy.

Advertising 198

Advertising Facebook API Reputation 198

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Platform Integration.

API 155

API Conversation Tips Facebook 155

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 161

Conversation Facebook Report Advertising 161

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

Metrics 140

Metrics B2B ROI Advertising 140

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Objective. When looking to connect with a more qualified user, the conversion objective is a great fit. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Strategy 91

Jon Loomer

SEPTEMBER 7, 2017

Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. One of the many benefits of Facebook advertising is the ability to optimize for a particular action.

Conversation 156

Conversation Facebook Advertising Campaign 156

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

NOVEMBER 8, 2022

Social proof: Boosts Conversions. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof is a key component of conversion rate optimization (CRO). The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

comScore 299

comScore Marketing Case Study Review 299

Hootsuite

OCTOBER 27, 2022

Without conversational commerce , this happens online all the time. Learn how to take your customer service digital with conversational commerce. Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce takes your customer service digital. You leave empty-handed.

Conversation 98

Conversation Brands FAQ Survey 98

Jon Loomer

MARCH 11, 2024

This is a departure from the primary design I’ve seen when using conversion performance goals. Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. But, let’s back up.

Advertising 172

Advertising Groups Groups Conversation 172

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. did TikTok really make me buy it?). knowledge of the brand) makes them more likely to buy on social. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brands Survey Apparel 143

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In the example above, Maximum Number of Conversions is selected. In this case, the advertiser also defines the conversion event they want to prioritize. You will not.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This can also work for conversion leads optimization. Meta’s focused on generating quality leads who end up buying from you. Yes, the advertiser wants that initial action.

Advertising 172

Advertising Eventful Campaign Engagement 172

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Those visitors were already considering buying from you.

Conversation 127

Conversation Tips Facebook Advertising 127

Jon Loomer

JANUARY 21, 2024

Even some agencies are buying into this. An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. Just because the mechanics of campaign creation are easy now doesn’t mean that it’s easy to get good advertising results. They value these skills less.

Campaign 162

Campaign API Skills Eventful 162

Jon Loomer

DECEMBER 10, 2023

But many advertisers misunderstand what that selection means. If you pick the Sales objective, it doesn’t mean that your ads will be shown to people likely to buy from you. That will only happen if you select Conversions as your Performance Goal and Purchase as your Conversion Event. Or Link Clicks or Landing Page Views.

Campaign 136

Campaign Advertising Buy Conversation 136

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Your objective will change what conversion locations and performance goals are available. App: Send traffic to your app.

Campaign 210

Campaign Eventful Conversation Instagram 210

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 159

Conversation Facebook Report Advertising 159

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). And it makes sense.

Privacy 206

Privacy Advertising Aggregator Report 206

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. The not-so-hidden power of word of mouth advertising. The not-so-hidden power of word of mouth advertising.

Conversation 137

Conversation Review Marketing How To 137

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Jon Loomer

OCTOBER 5, 2023

This allows you to check boxes for each attribution setting that adds a column to your conversion reporting. By default, your conversions do not include 28-day click attribution. You can view these extra conversions. Some advertisers tell me they refuse to use 28-day click. They say it inflates conversions.

Conversation 150

Conversation Buy Advertising Report 150

Convince & Convert

JANUARY 3, 2014

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. Brand awareness up top, conversions at the bottom – a nice, easy to understand chart that was simple to explain to the CEO.

Buy 161

Buy Advertising Proposal Data 161

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

Buy 112

Buy CPM Facebook API 112

Jon Loomer

MAY 18, 2022

One of the issues advertisers struggle with most is controlling the frequency of ads shown. There is no ideal frequency that is best for every advertiser in every situation. But advertisers have very few options to control it. Reach and Frequency Buying Type. Some frequency is good. It’s great!

Advertising 194

Advertising Buy Cost Price 194

Waxing UnLyrical

MAY 20, 2012

What has surprised me a bit is the amount of negative comments in the Facebook conversation. But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Facebook is buying like crazy. But it’s not buying garbage tech. it’s a shrieking buy.

Buy 263

Buy Social Media Yahoo Facebook 263

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are three types of ads you can buy: text ads, image ads, and promoted answers. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Twist Image

APRIL 29, 2012

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). " Very conversation worthy. advertising podcast. Tags: advertising. altimeter group. charlene li. david usher. digital marketing. forrester research.

Advertising 81

Advertising Buy Social Media Research 81

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Reddit 145

Reddit Research Loyalty Survey 145