Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Reply Cijo Abraham Mani October 7, 2010 at 11:15 am I like your point about Social Media Advertising. If you ask me ‘do you do B2B marketing?’ ’ I may answer “yes, a bit&#.

Brands 236

Brands Handbook MySpace Construction 236

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. Share this on Technorati. Post this on Diigo. Post on Google Buzz. Add this to Mister Wong. Share this on Mixx. Share this on Reddit. Stumble upon something good?

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. advertising. Technorati. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). social media, PR, advertising) that support that activity.

Report 174

Report Social Media B2B GPS 174

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. Billable hours and reporting is not everything. Train and educate them.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Nevertheless, the social media ROI debate is not over.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. There’s display advertising, print/TV ads, SEO, PPC, email marketing, snail mail, etc etc. Drive Leads through LinkedIn. It alone is not the only marketing solution. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

APRIL 14, 2010

Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. I don’t think so! Answers Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Reply Brooke Palm April 13, 2010 at 1:53 pm As a new member of this profession, transitioning over from 20 years in print advertising, I found your insights extremely valuable. After all, time is money. Yes, it’s cheap.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. 78% of consumers trust peer recommendations when making purchase decisions; just 14% trust advertising. What percentage of Fortune 100 companies are on Twitter? More than 1.5

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success. Answers Yahoo!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

Build ego searches using Technorati and Google Blogsearch. One question: Under Home Base, you advise to claim your site on Technorati. Mark, I believe Technorati uses pinging to link to blogs. I use Wordpress and you set it up to ping Technorati’s ping link every time you have an update. advertising.

Social Media 280

Social Media Brands Technorati RSS 280

Techipedia: Tamar Weinberg

APRIL 1, 2010

I could write a post explaining how to use TV advertising or radio to build your brand, but most of you won’t shell out thousands of dollars for something that most people will ignore anyways. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Social Media 240

Social Media Brands How To Social Networking 240

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Tweet This!

Advertising 215

Advertising Facebook Marketing B2B 215

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. People can get my attention by helping me.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

All the best, @sopan Reply Alec The Geek December 10, 2008 at 7:28 pm An ex-employer of mine (after I left) encouraged their employees to send out facebook based advertising to connections. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. di “Quid Tum? Answers Yahoo!

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

APRIL 28, 2010

Reply Adam Metz April 28, 2010 at 11:00 am Sure, Tamar, many of the new developments in the last few years are not great for small business (marcom/ad budgets under $100k), but even SME brands won’t blink an eye at having to become a basic Facebook advertiser ($600-1200/year). Not so with Facebook. ’ camp.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 159

Social Media Strategy Affiliate marketing Company 159