Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. It’s the preferred direct marketing tactic for low cost and high ROI. Guest post by Brandon Brown. No leads means no clients and therefore, no sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products. In fact, 80% of the total B2B leads come from LinkedIn.? It has more than 2.93

B2B 96

B2B Platform Social Media YouTube 96

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. So how much did this targeted advertising cost you say $100, $200, $1000??

B2B 273

B2B Advertising CPC Marketing 273

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Social media deserves more investment.

B2B 130

B2B Social Media Strategy How To 130

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. It’s cost-effective, time-efficient, and has a wider reach. and 5:45 p.m.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Facebook Ads is the name for Facebook’s integrated advertising platform.

B2B 118

B2B Facebook How To Campaign 118

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Beats Traditional Advertising. Reduces Marketing Costs.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

OCTOBER 26, 2022

Want to hear more from renowned B2B marketing leaders? There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Why B2B marketers shouldn’t forget Facebook despite LinkedIn being the holy grail for all things B2B.

B2B 155

B2B Facebook Apple LinkedIn 155

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Email this to a friend? Subscribe to the comments for this post?

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 of all U.S.

Marketing 172

Marketing ROI Small Business Yahoo 172

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Paid media has become a non-negotiable in demand generation. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

B2B 185

B2B Trends Marketing Technorati 185

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Additionally, this is potentially a bad time to advertise if you aren’t an e-comm brand that can sell something that can be given as a gift. B2B isn’t ideal. But, most importantly, monitor your Cost Per Desired Action.

CPM 187

CPM Discount Facebook Advertising 187

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. These are methods like advertising, posting flyers, and cold calling.

B2B 95

B2B Strategy Marketing Conference 95

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning.

Discount 127

Discount Marketing How To B2B 127

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising.

Social Media 205

Social Media Tips Metrics B2B 205

Buzz Marketing for Technology

MARCH 30, 2010

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? How … Facebook!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Stay N' Alive

JUNE 6, 2017

Because businesses and their marketers can not only find, but target their potential customers for very little cost! Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers? The post B2B Marketing With Social Media appeared first on Stay N Alive.

B2B 42

B2B Social Media Marketing LinkedIn 42

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

agora pulse

NOVEMBER 4, 2020

If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers. We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). However, not for Reddit ads. Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Paid Advertising. Target Your Advertising. Use Images.

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170