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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? Most are in the market for a vehicle, new or used, and they like to buy CUVs and imported sedans with the latest high tech options. “We

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Automotive mechanics are responsible for the technical maintenance of vehicles to keep them in perfect working condition. Promotion and Advertising Without effective promotion, your business will not generate the desired income. Therefore, special attention should be paid to advertising settings.

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising.

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Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

So, here the question: “If these segments are provided in your marketing brief for social advertising purposes, how do you target them?”The Age: Available with most social buying platforms this is a key differentiator of a segment. Facebook Advertising Effectiveness. These are the heavier hitters. Go broader if you need to.

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From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Various car brands began campaigns in response to this groundbreaking news.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Advertisers have the following CTA options: Apply Now.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. How does Porsche’s strategy differ from other areas of the automotive industry?

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