Laurel Papworth

OCTOBER 21, 2009

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen.

Automotive 83

Automotive Technorati Widget Project 83

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence.

Travel 93

Travel B2B Automotive Campaign 93

Viper Chill

AUGUST 27, 2014

Niche publications are very expensive to advertise in. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Since we’re attracting clients online here, that would eradicate the need for being a vendor at conferences and advertising in niche publications.

SEO 79

SEO Company Hotels Marketing 79

Hootsuite

OCTOBER 21, 2020

For example, Recaro makes seats for various industries, including automotive and aerospace. Unlike B2C, the B2B sales process takes time, persistence, and buy-in from multiple parties. Facebook and LinkedIn allows advertisers to create custom audiences to target people who are already familiar with your business.

B2B 98

B2B Social Media Tools Tips 98

Pixlee

OCTOBER 12, 2020

For most, seeing negative reviews about a product is a strong reason to decide against buying it. Plus, these can be used in promo campaigns to show authenticity. According to Deloitte Insights , the furniture and automotive industries benefit the most from augmented shopping. Essentially, this is free advertising.

UGC 52

UGC Content Upcoming Automotive 52

Viper Chill

MARCH 5, 2015

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. Well, the headline is clear: If you are willing to put in $5 per day on Facebook ads you can learn more about your industry than pretty much any other advertising channel.

Advertising 40

Advertising Facebook URL Industry 40

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. As you can imagine, the VIA party was pretty crowded! Good post, Jay!

Social Media 129

Social Media Strategy Automotive SEO 129

Viper Chill

APRIL 30, 2015

It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform. On a similar topic; what about advertising. It’s funny how things come full circle.

Meme 40

Meme Facebook Automotive Platform 40

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 78% of consumers trust peer recommendations when making purchase decisions; just 14% trust advertising.

Research 191

Research Social Media B2B Statistics 191