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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. They have created a dynamic, inclusive online community beyond mere advertising. They don’t simply have customers but a large Coca-Cola community.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Authentic Experience. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Source: Jeffalytics.

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4 Social Commerce Trends to Watch in 2021

Pixlee

The past year has dramatically accelerated the shift to a digital environment over physical stores — by as much as 500% , according to the Interactive Advertising Bureau (IAB). Shoppable videos are perfect for embedding on your website or posting on your social media to convert customers quickly. . Instagram & Facebook Shops.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Authentic Experience. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Source: Jeffalytics.

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5 Best Practices for Implementing an Employee Advocacy Program

Oktopost

Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic. Research shows that 84% of people value recommendations from people they know over all forms of advertising.

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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

Facebook’s advertising products allowed us to segment macro- (at the top of funnel) and micro-influencer content (for conversion). The takeaway: Collaborate with influencers and leverage customer-generated content to create Facebook campaigns that authentically reflect your values, brand and customers themselves. Owlet Baby Care.

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