Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. The Apple Core. Collaboration 2.0. Enterprise Web 2.0.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 So many Web 2.0 AltSearchEngines. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? Advertising. Measure Traffic with the Google Web Site Trends Bookmarklet. Will We See an Apple TV SDK at WWDC?

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 However, Digg’s owners want to sell it — and large companies are interested not only in today’s traffic, but also in future growth.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Bare Feet Studios

MARCH 1, 2009

I write this because I find it so frustrating that our tourism, advertising, and PR leaders are still doing things in such old-fashioned, expensive, boring, and ineffective ways. I think they’re done by people who only know TV advertising. They don’t get that a web site is interactive, apparently.

Tourism 40

Tourism Campaign Sites Social Media 40

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Apple iPhone 3G This, RIM BlackBerry Bold That: How Important is 3G REALLY? CIO Consumer IT. CIO Leader.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Techipedia: Tamar Weinberg

MARCH 10, 2008

Here we go with the highly-talked-about keynote presentation at South by Southwest… Just like an Apple keynote, they tried to build up some serious momentum for this event. A lot of the focus as of late is how we as a company has grown. As a company? Lacy : When you compare Web 1.0 and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Buzz Marketing for Technology

JUNE 27, 2008

So if your boss calls you up and asks you how many times The New York Times used the name of your company in a headline, you can easily give him or her an answer. Advertising. Measure Traffic with the Google Web Site Trends Bookmarklet. Friendfeed Can Disrupt Search and Reshape Advertising. April 2008. March 2008.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Techipedia: Tamar Weinberg

JANUARY 23, 2008

It builds a momentum impossible through traditional advertising. I think I was sold on the Macbook not because Apple had its commercials (which are clever, but I always neglected them) but because people were ALWAYS talking about it. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. Should I learn a specific skillset?&# Word travels. You can do better.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well. Great post! Probably not.

Products 267

Products Consultant Price Social Media 267

Kikolani

NOVEMBER 29, 2010

Arie is a social media savvy web 2.0 Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Celestine Chua.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Originally from Oz. Founder of 12for12k.org.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JULY 2, 2010

This gave the the company the opportunity to test design, load times, and focus on optimization techniques as well as considering hardware upgrades as the user base increased. The Apple Students Group is a great way for Apple to market its own products, and over the summer, it offered free songs through iTunes. Thoughtful.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Your comparison is apples to oranges. Again, apples and oranges. Look what Fast Company did. I actually think Fast Company would agree as well, and maybe that is the point. Yet, many people do that.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Advertisers use social media marketing to help bring these pieces of content to the right people whose attention we want to capture. Social media alone are pointless if not related to a company’s corporate communications strategy. Someone needs to do the marketing. We have so many bytes vying for our attention at any time.

SEO 178

SEO Social Media Marketing Digg 178

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. • Apple brick is a manufacturing process. • Advertise Contacts. Small Enterprise. E-mail Newsletters. IT Blogwatch.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Buzz Marketing for Technology

JUNE 27, 2008

RSS is easily one of the best things to happen to web publishing in the past 10 years. But since, the company has shifted gears and now offers Blastfeed as an enterprise filtering solution. I used Yahoo Pipes for filtering RSS on Web 2.0 semantic web. mobile web. advertising. web office.

RSS 270

RSS Feed Feedly FeedBurner 270

Koka Sexton

JANUARY 1, 2009

1950s – 1970s Advertising – a set on Flickr The Best License Plate Ever on Flickr – Photo Sharing! Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: Mantis on Flickr – Photo Sharing! Blik + Nintendo = Awesome on Flickr – Photo Sharing!

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

1950s – 1970s Advertising – a set on Flickr The Best License Plate Ever on Flickr – Photo Sharing! Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0: Mantis on Flickr – Photo Sharing! Blik + Nintendo = Awesome on Flickr – Photo Sharing!

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49