Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. Using URL Parameters. Another way to measure this is with URL parameters. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. What Should You Do?

How To 198

How To Facebook URL Cost 198

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma.

Analytics 70

Analytics Google Adwords Marketing 70

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming.

B2B 112

B2B Advertising Facebook Marketing 112

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. Change history.

Analytics 110

Analytics Google URL Adwords 110

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

Facebook 205

Facebook Aggregator Eventful URL 205

Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. You’d need to utilize some sort of third-party analytics tool, like Google Analytics.

Campaign 174

Campaign URL Advertising Analytics 174

Jon Loomer

OCTOBER 17, 2020

Within “App Domains,” provide the Google Play Store (if Android) or Apple App Store URL for your app. Provide a privacy policy URL. Provide a terms of service URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics.

Activities 204

Activities Facebook How To URL 204

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145

Marketing URL Features Platform 145

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. URL parameters and Google Analytics wouldn’t be able to report this. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ).

Conversation 197

Conversation Facebook URL Report 197

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

Social Media 97

Social Media Marketing Newsletter URL 97

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Jon Loomer

NOVEMBER 22, 2019

Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. The problem is that most brands and advertisers completely forget about this. You can create your own with the Google URL Builder (or freehand if you’re a pro).

Organization 212

Organization Conversation Facebook Metrics 212

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JULY 6, 2022

People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you. UGC is a persuasive form of free advertising. You’ll get more analytics and the option to create a shop and a product catalog.

Instagram 117

Instagram HootSuite UGC Influencer 117

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. It’s a common problem. The results are good.

Report 177

Report Sample Samples API 177

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

Brands 90

Brands Marketing Influencer Analytics 90

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. As marketers, this is a huge problem. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Visitors based on URL visited. Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool. Why do you need to use pixel events?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 154

Brands Analytics Consultant Data 154

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. You may also create a custom conversion with rules that include a common URL segment. I’ll often hear from advertisers claiming that Facebook’s reporting is wrong because Google reports something different.

Conversation 194

Conversation Facebook URL Report 194

Sprout Social

JULY 30, 2018

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. Next, you’ll be prompted to select the Pin that you want to advertise.

Advertising 84

Advertising Embedding CPC Types 84

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Where does your target market overlap with TikTok users? Pick your URL wisely. Step 6: Dig into analytics. Learn more about TikTok analytics.

How To 143

How To Hashtag Trends Analytics 143

Jon Loomer

OCTOBER 17, 2020

Within “App Domains,” provide the Google Play Store (if Android) or Apple App Store URL for your app. Provide a privacy policy URL. Provide a terms of service URL. If you want to select users by segment, those segments would need to have been created already… You can do that in Facebook Analytics.

Activities 106

Activities Facebook How To URL 106

Razor Social

JULY 13, 2017

Google Analytics can help you understand and analyze referral traffic coming from different social media channels. However, unless the URLs you share are tagged, your standard GA reports won’t tell you which specific social media links drove the traffic to your website. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. You may also create a custom conversion with rules that include a common URL segment. I’ll often hear from advertisers claiming that Facebook’s reporting is wrong because Google reports something different.

Conversation 153

Conversation Facebook URL Report 153

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. Talk about targeted B2B marketing!

B2B 111

B2B Facebook Marketing How To 111

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

Tips 81

Tips Marketing How To WordPress 81

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Costs include social media tools , paid advertising, giveaways, and of course, your salary.

Social Media 144

Social Media ROI Social Media Management URL 144

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Twitter Removes URLs and Photos from 14-Character Count: Finally! Test your custom images in a variety of sizes in Twitter.

Social Media 100

Social Media URL Badge Small Business 100

Later

FEBRUARY 18, 2020

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic. 6 Free Social Media Management Tools: Google’s Campaign URL Builder.

Social Media Management 104

Social Media Management Social Media Tools URL 104

SocMed Sean

AUGUST 23, 2019

You know…the marketing content. NOTE: Before you roll your eyes and sigh that you “aren’t a marketer”, you need to understand that EVERYONE who is trying to attract and convert users needs to be a marketer. If you want your course to succeed, you need to learn about marketing, engagement, retention, and conversion.

Course 178

Course SEO Engineering URL 178