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Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.

Study 377
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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to set yourself up for success with Facebook advertising. 8 Steps to Develop a Social Business Plan (white paper).

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. It's community. Audience Analysis Worksheet.

Brands 167
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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Importance of being human in your communication, language and engagement with your community, customers and audience. ” Source.

Brands 166
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

Supporting Resources: Social Profit Factor Training System + Member Community. Audience Analysis Worksheet. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). THE Social Media Training Academy and Member Community for Business is Here!

Analytics 167
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community.

Brands 113
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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

How to Get Your Social Media Budget Approved (white paper). Audience Analysis Worksheet. Supporting Resources: Social Profit Factor: Social Media Training Academy. How to Partner with Your Social Media Agency for Maximum Success and ROI. Audience Marketing 101: Why, What and How of Customer First Marketing.