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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150
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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon. We''re not in the TV industrial complex anymore, Toto. On a personal note, Twist Image never truly felt like it was a part of the advertising industry. advertising.

Industry 108
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Paid Social Media for B2B: Strategies that Get Results

Oktopost

Knowing their job title, industry, and company information is a crucial stepping stone to understanding your audience and useful for targeting purposes. The Google Display Network (GDN) is the largest advertising network on the internet. Facebook Ads. Twitter Ads.

B2B 136
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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. We just can''t seem to shake it off.

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive.

Adsense 105
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12 Market Research Software Solutions Every CMO Must Know

Oktopost

Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. It covers more than 200 markets, ranging across over 170 industries and 80,000 different topics. Facebook Groups.